A guide to introduce Location-Based campaigns in your Marketing strategy

Marta Pérez

May 24, 2024

In the ever-evolving landscape of retail and marketing, staying ahead of the curve means embracing innovative strategies that tap into the power of data. Geomarketing, the practice of utilizing geolocation data to enhance marketing efforts, is one such strategy that's making waves. By targeting customers based on their physical location, businesses can offer personalized and timely marketing messages that drive traffic, boost conversions, and enhance the overall customer experience.

In this blog post, we'll dive into strategies and use cases of geomarketing, explore how to implement mobile wallet marketing within this framework, and introduce you to how JeriCommerce's Walltet solution JeriPass, can revolutionize your marketing strategy.

How to Implement Mobile Wallet Marketing in Geomarketing

Mobile Wallet Marketing is an integral component of a successful geomarketing strategy. It involves using mobile wallets like Apple Wallet and Google Pay to deliver personalized offers, loyalty cards, and event tickets to customers based on their location. Here's how to get started:

1. Create Compelling Offers

Craft offers that are relevant and valuable to your customers. For example, a retailer could create a limited-time discount for customers passing by their store.

2. Leverage Geofencing

Implement geofencing technology to define virtual boundaries around specific locations. When customers enter these geofenced areas, they can receive push notifications with personalized offers directly to their mobile wallets.

3. Use Behavioral Data

Analyze customer behavior data to tailor your offers. For instance, if a customer frequently visits coffee shops, send them a discount on their favorite brew when they're nearby.

4. Promote Engagement

Encourage customers to add your offers to their mobile wallets by promoting them through your website, social media channels, and email campaigns.

Introducing JeriPass: Revolutionize Your Marketing with Mobile Wallet

At JeriCommerce, we understand the immense potential of geomarketing and Mobile Wallet Marketing. That's why we've developed JeriPass, a powerful Mobile Wallet Marketing tool designed to bring your geomarketing strategy to life.

JeriPass - The Wallet Pass solution from Jericommerce

Use Cases of Geolocated Mobile Wallet Marketing with Mobile Wallet

1. Boosting In-Store Sales for Retailers

Retailers using Mobile Wallet have seen significant increases in foot traffic and sales by deploying geofencing technology around their store locations. For example, a major clothing retailer implemented Wallet Passes to send time-sensitive discounts to shoppers within a one-mile radius of their stores. This targeted approach led to a 20% increase in in-store visits and a 15% uplift in sales during the promotion period.

2. Enhancing Customer Engagement at Events

Event organizers have leveraged Mobile Wallets to improve attendee engagement and satisfaction. By creating geofences around event venues and sending exclusive content, offers, and reminders to visitors' mobile wallets, these organizers have increased participation and overall event satisfaction. A notable music festival utilized Wallet Passes to deliver personalized schedules, merch discounts, and real-time updates, resulting in a 30% increase in merchandise sales and higher attendee retention rates.

3. Driving Restaurant Visits

Restaurants have benefited from Mobile Wallets by attracting nearby customers with tailored offers. A fast-food chain used Wallet Passes to send push notifications about limited-time menu items and exclusive meal deals to users near their locations. By specifically targeting potential customers who frequently dine at competitor establishments, the chain saw a 25% boost in new customer engagements and a marked increase in repeat visits.

4. Streamlining Loyalty Programs

Businesses have used Mobile Wallets to enhance their loyalty programs by integrating them into customers' mobile wallets. A popular coffee shop chain replaced physical loyalty cards with Wallet pass-based digital cards, simplifying the process and increasing program participation. This switch led to a 40% rise in loyalty program sign-ups and more frequent visits from loyal customers, directly impacting the company's bottom line.


Geomarketing, combined with mobile wallet marketing, opens up a world of possibilities for retailers and marketers. By leveraging geolocation data, businesses can deliver personalized and timely messages that resonate with customers, drive traffic, and boost sales.

At JeriCommerce, our mission is to empower businesses with innovative tools like JeriPass to help them stay ahead of the competition. Ready to revolutionize your marketing strategy? Contact us today and unlock the full potential of Mobile Wallet Marketing.

Increase customer loyalty interaction by +50% 

We compiled a complete document about Mobile Wallet Marketing applications and use cases to guide our clients in how to elevate their Marketing Strategies with the integration of Wallet Pass.
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