customer loyalty

Use case: Enhancing Loyalty Programs with Location-based notifications and Mobile Wallets

Marta Pérez

May 27, 2024

In today's digitally driven marketplace, retailers are constantly seeking innovative methods to enhance customer engagement and loyalty. One such method is the integration of geomarketing campaigns with mobile wallet marketing, which leverages location-based technologies to deliver personalized offers and incentives to customers. This blog explores a compelling use case where a clothing company uses a geomarketing campaign via a wallet pass solution to elevate their loyalty program.

The Players: Shopify, Loyalty Lion and Jeripass

To set the stage, imagine a clothing retailer that operates on Shopify and uses Loyalty Lion to manage its loyalty program. They decide to integrate Jeripass - the Wallet Pass solution from Jericommerce - in order to leverage location-based campaign functionalities. This integration aims to create a seamless and engaging customer experience that ultimately boosts loyalty program participation and sales.

Why Mobile Wallet Marketing?

Mobile wallet marketing is an emerging trend that allows businesses to send offers, discounts, and updates directly to customers' mobile wallets. It’s highly effective for several reasons:

  • Convenience: Customers always have their phones with them, making it easy to access and use offers.
  • Personalization: Location-based services can tailor promotions to where the customer is, making the offers more relevant.
  • Engagement: Real-time notifications can catch the customer’s attention at the right moment.

The Technology Stack

  1. Shopify: Provides the robust and user-friendly e-commerce platform.
  2. Loyalty Lion: Manages the loyalty program, tracking customer activities and rewarding behavior.
  3. Jeripass: Offers the wallet pass solution, which integrates seamlessly with both Shopify and Loyalty Lion to deliver geomarketing capabilities.

Setting the Scene: The Event

The retailer decides to organize an exclusive in-store event to showcase their new summer collection. To make the event memorable and drive loyalty program engagement, they plan to use geomarketing through Jeripass.

Geomarketing Campaign Execution

Step 1: Integration Setup

  • Install/Integrate Jeripass with Shopify and Loyalty Lion: This ensures that all customer data, including loyalty points and purchase history, is synchronized across platforms.
  • Create and Distribute Wallet Passes: Provide Wallet Passes for Loyalty that customers can add to their mobile wallets.
JeriCommerce Admin integrated in Shopify Admin

Step 2: Promotion and Invitations

  • Invite Customers : Send out invitations to existing loyalty program members, encouraging them to attend the event and add the wallet pass to their mobile wallets.
  • Market the Event: Use Shopify's marketing tools and push notifications via Wallet Pass to promote the event across social media and email campaigns, highlighting the exclusive benefits for loyalty members.

Step 3: Event Day

Geolocated Push Notifications

  • Trigger Notifications: As attendees enter the event location, a geolocated push notification is automatically sent to their mobile wallets.
  • Gated Link Discount: The notification includes a gated link that unlocks an exclusive discount, available only to those who are physically present at the event and enrolled in the loyalty program.

For example, the push notification might read:

"Welcome to our Summer Collection Preview! Enjoy an exclusive 20% off just for being here. Click the link to redeem your discount."

JeriCommerce Admin integrated in Shopify Admin
Benefits Realized

Increased Engagement

The personalized nature of the notifications captures attendees' attention and enhances their in-store experience.

Enhanced Loyalty

By offering exclusive discounts to loyalty program members, the retailer reinforces the value of joining and maintaining membership in the loyalty program.

Improved Sales

The gated link discount drives immediate sales, as customers are more likely to make a purchase when they feel they’re getting a special deal.

Data Insights

Integration with Shopify and Loyalty Lion provides valuable insights into customer behavior, helping the retailer fine-tune future campaigns.

The Power of Geomarketing and Wallet Pass Solutions

This use case demonstrates how integrating geomarketing campaigns with a wallet pass solution can significantly boost a retailer's loyalty program. By using Jeripass within the Shopify and Loyalty Lion ecosystem, the retailer can deliver highly targeted, location-based offers that drive customer engagement and loyalty.

As mobile wallet marketing continues to grow, businesses that adopt these strategies will be better positioned to capture customer interest and foster long-term loyalty. For those looking to differentiate themselves in a competitive market, the integration of geomarketing and wallet pass solutions offers an innovative path forward.

Increase customer loyalty interaction by +50% 

We compiled a complete document about Mobile Wallet Marketing applications and use cases to guide our clients in how to elevate their Marketing Strategies with the integration of Wallet Pass.
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