Use Case: Leveraging JeriPass Coupon-to-Wallet functionality

Marta Pérez

May 31, 2024

In today's fast-paced digital world, retailers and marketers are constantly seeking innovative ways to connect with customers. One of the most effective methods to enhance customer engagement and drive sales is through Mobile Wallet Marketing. With JeriPass's Coupon-to-Wallet functionality, you can seamlessly integrate your offers into your customers' mobile devices, providing a streamlined and efficient way to access promotions.

The Power of Coupon-to-Wallet Functionality

JeriPass’s Coupon-to-Wallet functionality offers a powerful solution for retailers and marketers looking to expand their reach and enhance their customer experience. Here’s how it works:

  1. Distribute Offers and Promotions: Whether in physical stores or online, you can distribute coupons to a broad audience. This flexibility ensures that your promotions reach customers wherever they are, increasing the chances of engagement.
  2. Seamless QR Code Scanning: Customers can easily scan the QR code of your offer using their mobile devices. This simple process allows them to quickly add the coupon to their mobile wallets without any hassle.
  3. Ready for Redemption: Once added to their wallets, the coupons are stored and ready to be redeemed at their convenience. This ensures that your offers are always accessible to your customers, enhancing their shopping experience.

Why Mobile Wallet Marketing Matters

Mobile wallet marketing is not just a trend; it’s a necessity in today’s omni-channel retail environment. Here are some key benefits of integrating JeriPass’s Coupon-to-Wallet functionality into your marketing strategy:

  • Increased Reach and Engagement: By leveraging both physical and online channels, you can ensure that your promotions reach a wider audience. The ease of QR code scanning encourages customers to engage with your offers, driving higher conversion rates.
  • Enhanced Customer Experience: Storing coupons in mobile wallets provides a convenient and user-friendly experience for your customers. They no longer need to worry about losing physical coupons or remembering codes; everything is stored securely in their mobile wallets.
  • New Communication Channel: With the Coupon Pass installed in your customers' wallets, you unlock a new channel for customer communication. You can send push notifications directly to their devices, promoting offers, and encouraging engagement with your loyalty programs.

Implementing Coupon-to-Wallet: A Step-by-Step Guide

Implementing JeriPass’s Coupon-to-Wallet functionality in your business is straightforward. Here’s a step-by-step guide to get you started:

  1. Create Your Offer: Design an appealing offer or promotion that will attract your target audience. Ensure that the offer is relevant and valuable to your customers.
  2. Generate a QR Code: Use JeriPass’s platform to generate a unique QR code for your offer. This code will be used by customers to add the coupon to their mobile wallets.
  3. Distribute the QR Code: Share the QR code across your marketing channels. You can print it on physical materials such as posters and flyers, or distribute it digitally through emails and social media.
  4. Customer Scans and Adds to Wallet: Customers scan the QR code using their mobile devices and add the coupon to their mobile wallets. The process is quick, easy, and secure.
  5. Monitor and Optimize: Track the performance of your Coupon-to-Wallet campaigns using JeriPass’s analytics tools. Use this data to optimize your future campaigns and improve customer engagement.
  6. Utilize the Wallet as a Communication Channel: Once customers have the coupon stored in their mobile wallets, leverage this new communication channel to send targeted push notifications. Use JeriPass’s platform to send timely updates, reminders about the coupon's expiry, or additional offers. This direct engagement helps to keep your brand top-of-mind and encourages repeat interactions.

Case study: Increasing Customer Acquisition and Loyalty Through Multichannel Coupon Distribution

Business Type: Sporting Goods Retailer

Objective: Attract new customers, promote ongoing offers, and build a loyal customer base through multichannel marketing.


Deploy JeriPass’s Coupon-to-Wallet functionality and distribute coupons in various formats, including street banners, in-store print media, and Facebook ad banners.

Include QR codes or direct links on street banners and in-store print media, encouraging passersby and in-store customers to scan and easily add coupons to their mobile wallets.

Design attractive and engaging Facebook ad banners that link to a landing page where customers can instantly download and add coupons to their mobile wallets.

Utilize the collected data to send personalized push notifications that inform customers of exclusive offers and reward them for their first purchase.

After redeeming their first coupon, prompt customers to install the JeriPass Wallet Pass for ongoing loyalty benefits such as reward points, birthday discounts, and early access to new arrivals.

Outcome: Gain a 50% increase in new customer acquisitions, a 20% rise in coupon redemption rates, and a 40% growth in loyalty program enrollments, leading to sustained customer engagement and higher long-term sales.


Integrating JeriPass’s Coupon-to-Wallet functionality is a game-changer for retailers and marketers looking to enhance their mobile marketing strategies. By providing a seamless and efficient way for customers to access and redeem offers, you can significantly improve engagement, drive sales, and foster loyalty.

Don't miss out on the opportunity to transform your customer engagement. Contact us today to learn more about implementing the Coupon Pass in your business and take the first step towards a unified commerce experience.

Increase customer loyalty interaction by +50% 

We compiled a complete document about Mobile Wallet Marketing applications and use cases to guide our clients in how to elevate their Marketing Strategies with the integration of Wallet Pass.
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