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Wallet pass

Your brand, always in their pocket

Loyalty cards for Apple Wallet and Google Wallet with your brand and each customer's live points balance. Send push notifications to the lock screen and recognize members at Shopify POS with a tap or a scan. No app to build, nothing to download.

Loyalty cards

Fully branded, always up to date

Set the colors, logo, strip image and balance label in the admin and watch the card change in the preview. Points, tier and name update on their own after every purchase, online or in store. Each tier can carry its own design, so a Gold member gets a Gold card.

  • Apple Wallet and Google Wallet from one design
  • A different card design for each tier
  • Live points balance and tier on the front
  • Your own sections, links and buttons on the back
  • Poster format on Apple Wallet (iOS 27), store card everywhere else
Push notifications

Reach the lock screen, no app needed

Every installed card is a direct line to your customer's lock screen. Schedule campaigns by segment, send pushes when customers are near your stores and let balance, tier and reward updates go out on their own. You can also send them from Shopify Flow, Klaviyo or the API.

  • 90% open rate, against 2% for email
  • Scheduled campaigns by segment and platform
  • Location-based pushes near your stores
  • Automatic pushes on balance change, tier change and new rewards
Coupons

Send a discount straight to the wallet

Coupons are discounts that don't touch the points balance. They work like gift cards: create one with a Shopify discount and send it to the customers you choose from Shopify Flow, Klaviyo or webhooks. It lands in their wallet as its own pass, with a push notification, ready to use online or at your store.

  • Not tied to points, like a gift card
  • Unique codes created in Shopify or uploaded from a CSV
  • Sent from Shopify Flow, Klaviyo or webhooks
  • Scanned at Shopify POS to apply the discount
NFC & QR at POS

Recognize members at the counter with one tap

Turn on NFC and customers hold their phone near the reader at your Shopify POS, like paying with it. The Scanner Cards tile links them to the order and the cashier sees their balance and rewards right there. No app, no email lookup. No NFC reader? The cashier scans the QR on the card with the same tile.

  • NFC tap with a compatible reader linked to your POS
  • QR or barcode scan from the Scanner Cards tile
  • Balance, tier and rewards in Shopify POS tiles
  • Check-in points for store visits, even without a purchase

More wallet features

Card distribution

Share it with a public link and QR in store, by email, on your Shopify account and thank-you pages, or through Klaviyo, Shopify and the API.

Multipass

Add an auto-login link to the card. One tap and customers land on your Shopify store already signed in, no password.

Rewards page

A link on the card opens their rewards page: points available, rewards to claim, their discounts and notification settings.

One balance everywhere

The wallet card, the Shopify POS tile and the customer account show the same points after every purchase.

Further reading

Two playbooks for rolling out wallet loyalty

Deeper guides on the blog: a step-by-step mobile-wallet rollout, and a broader strategy across Apple, Google, Samsung, and PayPal.

“It doesn't feel like a classic vendor-client relationship. The team listens to our feedback and finds the best way to adapt to what we need. We grow together.”

Spain
WOW Concept
Lifestyle & retail, Spain
Read the full review

“We went from asking customers for their email at checkout, creating queues, to a simple NFC tap that gives us all the customer information we need.”

Nude Project
Streetwear brand, Spain
Read the full review

“The push notification impact rates are unlike anything we've seen. JeriCommerce delivers real engagement, not just another points program.”

Ben B.
Digital director, Fairfax & Favor
Read the full review

Trusted by Shopify brands worldwide

Frequently asked questions

What types of passes can I create?

Loyalty cards and coupons, for Apple Wallet and Google Wallet. You set the colors, logo, images and balance label, and each tier can use its own design. On iOS 27 or later, the Apple card can also use the full-bleed Poster format.

How do push notifications work without an app?

The wallet card receives them through Apple and Google, so there is no app to install. Schedule campaigns by segment and platform, send location-based pushes near your stores and turn on automatic pushes for balance changes, tier changes and new rewards. You can also send them from Shopify Flow, Klaviyo or the API. Customers choose which types they get from their profile.

What information displays on the loyalty card?

On the front: points balance, member name, tier and a QR code or barcode (or the NFC mark if you use NFC). On the back: the sections and links you add, like their rewards page or an auto-login link to your store, plus member number, email and member since date. It updates after every purchase.

How do customers get their wallet pass?

With a public link and QR you can display in your stores, by email, from the Profile and Thank you pages of your Shopify store, or through Klaviyo, Shopify Flow and the API. Signing up takes about 15 seconds.

What is Multipass and how does it work?

Shopify Multipass signs customers in to your store without a password. Add the auto-login link to the card and one tap takes them to your store, already logged in. Multipass is available on Shopify Plus.

Do Apple Wallet and Google Wallet show the same features for loyalty customers?

Yes. Both show the live points balance and tier, receive push notifications and work at Shopify POS. Each follows its platform's layout, and a few details differ: for example, the custom text of a location-based push only shows on Apple devices, while Google shows its default Nearby message.

Can a wallet pass be used at a brick-and-mortar Shopify POS?

Yes. With NFC turned on and a compatible NFC reader linked to your POS, the customer holds the phone near the reader and is linked to the order. Without NFC, the cashier scans the QR or barcode on the card from the Scanner Cards tile. Either way, the POS tiles show their balance, tier and rewards.

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