How Wallet Notifications Drive Customer Engagement During BFCM

As Black Friday and Cyber Monday (BFCM) approach, brands are gearing up for one of the most crucial sales events of the year. While competition is fierce, a well-timed, personalized message can make all the difference in driving engagement and conversions.

For brands using JeriCommerce's Wallet Pass solution, wallet notifications are a powerful tool to capture customer attention during these high-traffic shopping days. Here's why this matters: When optimized effectively, these alerts can elevate your BFCM campaigns and create real value for your customers.

Why Wallet Notifications Are Essential for BFCM Campaigns

Push notifications are one of the most direct ways to reach your customers, particularly during high-stakes sales events like BFCM. These alerts appear directly on users’ mobile devices, making them almost impossible to miss. Studies show that wallet notifications can increase customer engagement by up to 88%, with open rates significantly higher than emails for time-sensitive offers.

1. Instant Reach: Deliver limited-time deals the moment they go live
2. High Visibility: Appear on lock screens for maximum impact
3. Personalization Power: Tailor messages using customer purchase history and preferences

Optimizing Wallet Notifications for BFCM Success

Here are key strategies to maximize your results with JeriCommerce Wallet Pass this BFCM season.

1. Time It Right

• Peak Timing: Use JeriCommerce analytics to identify when your audience is most active. Pro Tip: Mid-morning and early evening often see peak engagement.
• Create Urgency: Try messages like “Only 3 Hours Left!” or “Last Chance for 50% Off!” during flash sales. These drive immediate action when customers are primed to shop.

2. Personalize Using Customer Insights

Loyalty Member Exclusives: Send special deals to VIP customers through segmented wallet notifications. Example: “Early BFCM Access Just for You!”

• Behavior-Based Alerts: Use customer behavior insights to boost relevance. Remind users about abandoned carts with messages that see 4-10x higher engagement than generic blasts.

3. Activate Geolocation Features

• For physical stores, use location-based wallet notifications like “Exclusive In-Store BFCM Deals Nearby!” to drive foot traffic.

4. Craft Action-Oriented Messages

• Clear CTAs: Use direct language like “Tap to Claim 30% Off” or “Get Free Shipping Today”
• Mobile-Friendly Length: Keep wallet notifications under 120 characters for quick scanning

Measuring Wallet Notification Performance

JeriCommerce analytics help track what's working:

• Open Rates: Are customers noticing your messages?
• Redemption Rates: How many offers get claimed?
• Location Engagement: Which geotriggered alerts drive store visits?

Troubleshooting Wallet Notifications

If customers report wallet notifications not working, ensure they've enabled mobile alerts properly. Our step-by-step guide helps users activate notifications and troubleshoot common issues.

Ready to boost BFCM results? Contact us to implement winning wallet notification strategies. Install JeriCommerce on Shopify today and get your first 50 passes free!