Exploring the different Wallet Pass types in JeriCommerce

We’ve recently expanded our platform to offer three distinct types of wallet passes—Loyalty Cards, Gift Cards, and Coupons. Each of these serves different purposes in your customer engagement strategy, offering flexibility and personalization. In this post, we’ll explain the differences, benefits, and best use cases for each.

Loyalty Cards: Rewarding Customer Loyalty

Loyalty Cards in JeriCommerce are fully customizable passes designed to represent your loyalty program directly in your customer’s mobile wallet. They offer a seamless, native experience for Apple Wallet and Google Wallet users.

Key Features:

• Customizable Design: Edit the balance label, adjust colors, and add your brand’s logo.
• Dynamic Back Features: Include sections like rewards pages, referral access, and profile management.
• Native Experience: No apps required, works natively with Apple and Google Wallet.
• Shopify Multipass Integration: Password-less login for quick access to loyalty profiles.

Best Use Cases:

• Rewarding frequent buyers with points and discounts.
• Offering members instant access to their profile and benefits.
• Promoting referral programs directly within the wallet pass.

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Gift Cards: Flexibility for Members and Guests

Gift Cards provide a versatile way to engage both loyalty members and non-members, making them ideal for acquisition campaigns or special promotions.

Key Features:

• For Members & Guests: Use them as incentives without requiring loyalty membership.
• Public Campaigns: Send via email, offline events, or bundle in marketing campaigns.
• Shopify Integration: Seamless syncing with Shopify’s coupon system.
• Trackable Acquisition: Monitor performance, from delivery to redemption.

Best Use Cases:

• Driving first-time purchases with gift card promotions.
• Enhancing referral campaigns by offering gift cards as rewards.
• Providing flexible rewards without requiring sign-up.

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Coupons: Targeted Discounts for Enhanced Loyalty

Coupons in JeriCommerce are designed to work like loyalty cards, maintaining your brand’s look while delivering targeted offers to customers.

Key Features:

• Branded Experience: Match your coupons to your loyalty card design.
• Scheduling Preferences: Set visibility duration for each coupon.
• Discount Code Sync: Connect directly with Shopify discount codes.
• Automation: Assign coupons to specific customer segments, tiers, or behaviors.

Best Use Cases:

• Offering limited-time discounts to loyalty members.
• Running seasonal promotions with easy redemption.
• Providing targeted rewards for high-value customers.

Choosing the Right Tool for Your Strategy

Understanding these wallet pass types helps maximize customer engagement. Loyalty Program Cards excel at nurturing long-term relationships, while Gift Cards expand your reach. Coupons provide tactical incentives to boost specific behaviors. For deeper insights into retention strategies with wallet passes, explore our dedicated guide.

Ready to implement? Start with our Shopify Loyalty Integration to activate all three pass types in your store.

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