How to Launch a Wallet Loyalty Card for Black Friday

Why Start With a Wallet Loyalty Card for Black Friday

Black Friday is the perfect time to experiment with loyalty and customer retention.
Customers are highly engaged, looking for exclusive deals and early access — which makes it the ideal opportunity to introduce your wallet loyalty card.

Instead of building a full loyalty program from scratch, you can start small:
a quick wallet campaign that creates value instantly and helps you test how customers interact with digital rewards.

With JeriCommerce Loyalty Wallet, you can launch this type of campaign in under 10 minutes — even if you don’t have a loyalty program yet.

👉 Try it now: Install JeriCommerce Loyalty Wallet on Shopify and follow this 10-minute setup to launch your first Black Friday campaign today.

‍

🎥 Prefer to see how it works first?
Watch our short video demo showing the full process step-by-step — from customizing the loyalty card to distributing it across your channels.
▶ Watch the demo

Step 1: Customize Your Wallet Loyalty Card

In your JeriCommerce wallet dashboard, open your brand’s loyalty card (or create one if it’s your first time).
Add your logo, brand colors, and a short message explaining your Black Friday early-access offer

💡 Tip: Add a section on the back of the wallet card to explain the offer details and timeframe.

Step 2: Create an Early-Access Reward

Add a reward linked to the pass — for example, “30% off early access”.
Keep it simple:

• No points required
• No redemption restrictions
• Active only during the Black Friday campaign window

This reward structure works perfectly for both:

• Brands with existing loyalty programs (to drive wallet adoption fast)
• Brands without one yet (to test the impact of loyalty-driven campaigns)

💡 Tip: Set the balance cost to zero and disable redeemability restrictions. Set active and expiration dates when setting up the shopify discounts to match the campaign window.

Step 3: Promote Wallet Adoption Across Your Channels

Once your card and reward are ready, it’s time to promote them.
Add your QR code or download link wherever your customers interact with your brand:

• A Black Friday landing page
• Email campaigns (Klaviyo, Shopify Email, etc.)
• Social media posts
• Printed materials or packaging inserts
• Checkout and customer profile pages in your Shopify store

Your goal is simple: make adding the wallet card as easy and visible as possible.

💡 Pro tip: In your email campaign, clearly highlight that early access is exclusive to wallet users. Keep the message short, visual, and direct — a single CTA to add the card can drive high adoption rates.

Step 4: Engage Customers With Push Notifications

To keep your audience engaged during the campaign:

• Schedule reminder notifications before and during the early access period.
• Use tools like Shopify Flow or Klaviyo to send automated pushes — such as a welcome message after installation or a reminder before the offer ends.

These notifications help maintain momentum and make sure customers don’t miss your early-access window.

Step 5: Use This Campaign to Test and Learn

Quick wallet campaigns like this are ideal for testing new marketing channels and measuring customer interest without a big setup effort.

They help you:

• Evaluate wallet adoption and engagement rates
• Understand how customers respond to exclusive wallet-only offers
• Decide whether to expand into a full loyalty program later

For brands that already have a loyalty system, it’s a frictionless way to connect rewards to mobile behavior.
For those who don’t, it’s the simplest way to start building a loyalty foundation.

Conclusion

Launching a wallet loyalty card campaign for Black Friday takes less than 10 minutes — and it’s one of the most effective ways to introduce your customers to loyalty in a format that’s easy to understand, valuable, and always accessible.

Start simple. Test adoption. Learn from your results.
And when the time is right, expand your wallet experience into a full loyalty program.

👉 Try it yourself, launch your Black Friday Loyalty Card Campaign today. Start for free