7 Steps to Create Your Black Friday Wallet Campaign

Turn Black Friday & Cyber Monday into more than just a sales event.
Use your loyalty card and coupon passes to connect with customers, drive engagement, and increase retention.

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1. Define your goal

Decide the focus of your campaign:

• Increase order value
• Drive repeat purchases
• Reward loyal members
• Reactivate inactive customers

A clear goal helps define what type of wallet action to use — loyalty, coupon, or both.

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2. Plan your Black Friday mechanics

Design the incentive that fits your goal. Some campaign ideas:

• Double points week: “Earn 2× points on all orders from Nov 22–29.”
• Exclusive member coupons: “Win €10 coupons — only for loyalty pass holders.”
• Tier rewards: “Reach Silver tier and get a €15 bonus coupon.”
• Referral challenge: “Refer a friend this weekend and both get 300 pts.”
• In-store push notifications: “You’re near our store! Flash your pass for a surprise deal.”

Mixing loyalty actions and one-time coupons helps create both engagement and urgency.

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3. Prepare your wallet passes

Use your existing loyalty pass for members and set up coupon passes for limited deals.
Tips:

• Keep visuals consistent (same Black Friday identity).
• Add a dynamic message like “Earn double points until Nov 29.”
• Schedule coupon expiry to drive urgency.

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4. Automate triggers in JeriCommerce

Set up your triggers to match campaign rules:

• Send a push notification when the double-points period starts.
• Update loyalty balances automatically after purchases.
• Deliver coupons instantly to selected members.
• Use geolocation triggers to reach nearby shoppers.

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5. Promote early access

Drive anticipation before Black Friday:

• Add a “Download your Wallet Pass” CTA on your homepage.
• Announce loyalty-exclusive rewards on social media.
• Create a landing page with the campaign mechanics and direct pass download buttons.

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6. Test your campaign flow

Before launch:

• Download a test pass and simulate the entire journey.
• Check that notifications, points updates, and coupon redemptions work.
• Ensure all expiry dates, visuals, and links are correct.

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7. Track results and re-engage

Use JeriCommerce analytics to track:

• Downloads and redemptions
• Notification clicks and engagement
• Points earned and coupons redeemed
• Repeat purchases after the campaign

Follow up by updating the loyalty pass with post-BFCM offers — for example, “Redeem your points for December gifts.”

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Tip💡

Combine your loyalty card and coupon passes in one campaign.
Let customers earn rewards and redeem offers through the same mobile wallet — frictionless, direct, and measurable.

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