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Outperform SMS and Email with Instant, High-Impact Messaging

Drive More Sales with Wallet Push Notifications

Challenge

Retailers continue to invest in email and SMS campaigns, but open rates keep dropping and competition for attention is tougher than ever. Most marketing messages get buried in crowded inboxes or blocked by phone filters. The result? Missed opportunities to re-engage loyal customers and wasted campaign effort.

While brands have plenty to say — from new collections to time-sensitive offers — they often lack a channel that truly gets seen by the customer at the right time.

Solution

Wallet push notifications give your brand a direct, high-visibility communication channel on your customer’s lock screen — no app needed. With higher open rates, real-time delivery, and seamless integration with loyalty, they are the smart alternative to traditional channels.

Reach Customers Where They’re Paying Attention

Push notifications from the wallet land right on the lock screen, not in a spam folder or unread inbox. Your customers are notified immediately — whether it’s about a reward expiring, a new drop, or a surprise perk. They can tap through directly to your store, product, or promo.

Outperform Email & SMS Consistently

Compared to email (15–20% open rates) and SMS (20–40%), wallet notifications see 95%+ visibility. They drive up to twice the conversion rates and are 5x more likely to trigger real action. No extra cost per message. No fatigue. Just better performance.

How it works

Once a customer adds your wallet pass, it becomes a live mobile engagement channel. You can trigger push notifications automatically — based on actions, time windows, or campaign goals.

The pass updates in real-time and links users to personalized rewards, product pages, or discount codes. Messages can include urgency (like “Offer ends tonight!”), relevance (“Hey, you’re 1 point away from a reward!”), or newness (“Just dropped in your size”).

Unlike SMS or email, these notifications live within the customer's customer rewards card in their mobile wallet — making the engagement more contextual and effective.

Implementation Steps for Retailers

  1. Activate Push Notifications via Wallet Pass
    Enable wallet passes for customers post-purchase or via their profile. Once the pass is installed, push notifications become available as a direct engagement channel.
  2. Set Up Campaign Triggers
    Use JeriCommerce’s campaign manager to define when notifications are sent — e.g., after a reward is unlocked, when a product is restocked, or before a discount expires.
  3. Link to Content or Actions
    Connect each notification to a relevant landing page, Shopify product, reward, or discount code — so customers can act immediately.
  4. Optimize Timing and Frequency
    Schedule notifications for key moments (e.g. weekends, last-hour flash sales), and space them smartly to avoid fatigue — ensuring relevance and higher impact.

Expected Benefits

See the expected benefits of implementing JeriCommerce wallet passes for your brand and customers.

Higher Engagement

Wallet notifications reach the lock screen directly, delivering over 95% visibility and ensuring that important messages don’t get missed.

Stronger Purchase Intent

By sending context-rich, timely notifications, brands can guide users back into the shopping experience — resulting in up to 2x more conversions than email or SMS.

A Frictionless Mobile Channel

No need for an app or complex onboarding. With one tap, users install their customer rewards card and start receiving personalized updates.

More Loyalty, Less Fatigue

Messages stay relevant and spaced — no inbox flooding or repeated alerts. Better UX means longer-term engagement.

Monitor Campaign

See how to monitor campaign performance and track key metrics for ongoing optimization.

Open & Click Rates

Open & Click Rates

Track how many users saw your message and how many clicked through — in real-time.

Conversion Tracking

Conversion Tracking

See which messages actually lead to reward redemptions, purchases, or re-engagement.

Behavioral Segmentation

Behavioral Segmentation

Identify what types of users respond best — based on behavior, purchase history, or location.

Iterate & Optimize

Iterate & Optimize

Test content, timing, or urgency levels to learn what drives the highest performance.

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