Founded in Palma de Mallorca, Spain.
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Founded in Palma de Mallorca, Spain.
100% 5-star reviews
5XROI Guaranteed
Use your digital loyalty card to visually reflect status, tier or segment
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Loyalty programs often talk about exclusivity, but treat all customers the same. Whether someone is a new buyer or a long-time VIP, the loyalty card they receive usually looks identical—missing the chance to create a visual experience that matches their value. Without design changes or content personalization, programs can feel static, generic, and disconnected from the brand story.
By customizing the design of the loyalty card for each customer group, brands can turn it into a more engaging, emotional, and effective touchpoint. The loyalty card becomes not just a rewards tool—but a reflection of belonging, recognition, and brand identity.
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Visually reflect customer status
Create a different loyalty card design for each tier—like Bronze, Silver, or Gold. Use color, copy, or visuals to celebrate progression and reinforce the idea of achievement.
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Personalize the card for segments
Beyond tiers, design special loyalty cards for key segments—like subscribers, VIP shoppers, or campaign participants. Let customers see they’re part of something special, even if it’s not tied to points or tiers.
Customers receive a digital loyalty card that changes based on their profile—whether that’s a tier in your loyalty program or a segment defined by behavior, geography, or subscription status.
Everyone starts with the default design. From there, customers who qualify for a different tier or segment see an upgraded or altered version of the card—visually aligned with their relationship to the brand. The content on the back of the card can also include additional links tailored to each group, while keeping your core links consistent.
No extra steps are needed from customers—they simply carry a card that evolves with them.
See the expected benefits of implementing JeriCommerce wallet passes for your brand and customers.
Stronger brand experience
The loyalty card reflects not just the brand, but the customer’s place within it—creating a more immersive experience.
Higher perceived value
Visually distinct cards signal exclusivity, making high-value customers feel recognized and rewarded.
Better engagement through design
A card that changes creates curiosity and keeps customers looking—especially when new designs hint at upcoming benefits.
Consistent yet dynamic communication
Default links remain the same, but new links or messages can be layered in based on customer tier or segment.
See how to monitor campaign performance and track key metrics for ongoing optimization.
Design version engagement
Track how customers interact with each card design — including open rates, saves, and removals — to understand what resonates visually.
Click-through on card links
Monitor engagement with the links on the back of each card version (tier or segment-specific) to optimize content strategy.
Notification performance per design
If you send push notifications linked to a specific card version, track open and click rates to assess timing, tone, and offer relevance.
Sentiment and feedback
Gather qualitative feedback (e.g. social mentions, reviews, support messages) around loyalty card appearance and messaging to inform future design updates.
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