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Make every interaction effortless and immediate by linking physical experiences to digital loyalty with NFC-enabled Loyalty Cards

NFC Technology for Wallet Pass

Challenge

Connecting your online loyalty programs with offline customer experiences can be tricky. Many brands struggle to create seamless, frictionless touchpoints that make it easy for customers to engage with their rewards or offers while they’re in-store or at events. Traditional methods like scanning QR codes or carrying physical cards can feel outdated or cumbersome, leading to missed opportunities for engagement and loyalty.

Solution

JeriCommerce integrates NFC (Near Field Communication) technology into wallet passes to bridge the gap between physical and digital experiences. With just a tap of their phone, customers can access their customer rewards card, redeem offers, or interact with personalized content — no app downloads, no fumbling with codes, just instant connection.

Instant engagement at physical touchpoints

By embedding NFC tags in-store displays, product packaging, or event materials, customers simply tap their phone to instantly open their wallet pass. This reduces friction and creates a memorable, high-tech brand experience that drives loyalty.

Seamless updates and tracking

NFC taps not only give customers quick access to their wallet passes, but also trigger automatic tracking of interactions. Retailers get valuable insights on which offers or locations get the most engagement, allowing them to tailor future campaigns more effectively.

How it works

NFC tags are placed strategically in physical locations — such as checkout counters, product shelves, or event booths. When a customer taps their NFC-enabled smartphone against the tag, it opens their personalized wallet pass on the device. From there, they can view rewards, redeem coupons, or receive time-sensitive push notifications. The entire process is smooth, requires no extra apps, and keeps customers connected in real time.

Implementation Steps for Retailers

  1. Identify key physical touchpoints where NFC tags will have the most impact (e.g., stores, events, product packaging).
  2. Purchase and program NFC tags with URLs linking to wallet passes or specific loyalty content.
  3. Integrate the NFC system with your JeriCommerce wallet pass platform.
  4. Train staff and create signage to encourage customers to tap and engage with the NFC-enabled wallet passes.
  5. Use the JeriCommerce dashboard to monitor NFC interactions and analyze customer engagement data.
  6. Continuously optimize tag placement and campaign messaging based on insights.

Expected Benefits

See the expected benefits of implementing JeriCommerce wallet passes for your brand and customers.

Frictionless customer experience

Tapping a phone to access rewards removes barriers, making it easier for customers to engage and redeem offers.

Stronger brand connections

NFC technology creates a modern, interactive experience that leaves a lasting impression and encourages repeat visits.

Enhanced offline-to-online integration

Bridge the gap between physical stores and digital loyalty programs, capturing data and engagement from both worlds.

Actionable insights for better campaigns

Track NFC taps to understand customer behavior, refine marketing efforts, and increase campaign effectiveness.

Monitor Campaign

See how to monitor campaign performance and track key metrics for ongoing optimization.

NFC tap counts and locations

NFC tap counts and locations

Track how often and where customers tap NFC tags to gauge which touchpoints drive the most engagement.

Reward redemption rates after NFC interaction

Reward redemption rates after NFC interaction

Analyze how many taps convert into actual coupon redemptions or loyalty actions.

Customer repeat visits and purchases

Customer repeat visits and purchases

Measure if NFC-enabled interactions correlate with increased foot traffic or repeat sales.

Push notification engagement

Push notification engagement

Monitor click-through and open rates for notifications triggered by NFC interactions to optimize timing and messaging.

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