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Boosting Earning Velocity for your top-tier customers

Accelerating Rewards with Tiered Multipliers

Challenge

Many loyalty programs suffer from stagnant engagement. Once a customer reaches a mid-level tier, they often feel they’ve "unlocked it all." If a VIP customer earns points at the same rate for their actions as a first-time buyer, they lose the motivation to keep interacting. When rewards feel too far away, customers stop trying to level up, and your brand's growth hits a wall.

Solution

To break through this stagnation, JeriCommerce provides a dual-layer approach that combines backend logic with frontend visual status. By rewarding higher tiers with increased earning power and a distinct digital identity, merchants can transform a passive loyalty program into an active growth engine.

Tiered "Earning Velocity" Logic

JeriCommerce’s Points Multiplier allows merchants to reward status with speed. Instead of a flat earning rate, the system applies a multiplication factor to any points earned—whether through purchases, referrals, or social actions. This ensures that higher-tier customers reach their goals faster, creating a "Power-Up" effect that makes maintaining a VIP status feel objectively more valuable.

Dynamic Wallet Pass Recognition

To make this benefit tangible, the multiplier is linked directly to the customer’s Wallet Pass. As a member levels up, their digital card automatically updates to a premium design (e.g., Gold or Platinum) that highlights their increased earning power. By placing this "status symbol" on the customer's phone, you ensure their exclusive earning advantage is always top-of-mind.

How it works

The system automatically boosts the point-earning rate based on the customer’s tier. As they level up, JeriCommerce updates their profile in real-time. Their Wallet Pass design changes instantly, and the underlying logic adjusts so that every action—from a purchase to a friend referred—yields more points than the base tier.

Implementation Steps for Retailers

Expected Benefits

See the expected benefits of implementing JeriCommerce wallet passes for your brand and customers.

Higher Customer Lifetime Value (LTV)

VIPs stay longer because their "earning power" is significantly higher with you than with any competitor.

Enhanced Status Signaling

Tier-specific Wallet Pass designs satisfy the psychological need for recognition and exclusivity.

Faster Reward Cycles

When points accumulate faster, customers redeem more frequently, leading to higher repeat purchase rates.

Eliminate Stagnation

The progression from $1\times$ to $2\times$ earning gives customers a clear, gamified reason to keep spending.

Monitor Campaign

See how to monitor campaign performance and track key metrics for ongoing optimization.

Tier Distribution

Tier Distribution

Track how many customers are successfully moving from base tiers to "Multiplier" tiers.

Redemption Frequency

Redemption Frequency

Measure if customers with higher multipliers redeem rewards more often than those without.

Revenue per Tier

Revenue per Tier

Compare the average order value (AOV) of customers with active multipliers vs. base-level earners.

More Use Cases