3 Ways to Use Geolocation Push Notifications on Black Friday

Black Friday isn’t only an online event — in-store visits are just as important. With geolocation-enabled Wallet Passes, you can engage customers at the exact moment they’re near your store, driving visits, urgency, and conversions.

👀 See how it works: Explore how JeriCommerce Wallet triggers geolocation notifications directly from your Shopify admin.
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1. Use Geolocation for In-Store Urgency

Trigger wallet notifications when customers enter a defined radius around your store. These real-time prompts turn proximity into immediate action.

Example Notification:

“You’re near our store — scan your wallet pass for 20% off today only!”

Why it works:

• Encourages impulse visits during high-traffic hours.
• Converts online buyers into offline customers.
• Builds a sense of urgency that drives same-day sales.

💡 Tip: Adjust your geofence radius to balance reach and relevance — smaller zones work best in urban areas, larger zones in suburban settings.

2. Create Exclusive In-Store Offers for Loyalty Members

Reward your most valuable customers with offers that activate only when they’re nearby. By linking the reward to their loyalty pass, you create a seamless experience that feels both personal and exclusive.

Example Notification:

“Exclusive in-store offer unlocked near you! Show your pass to claim a free gift.”

Why it works:

• Gives loyalty members a reason to visit your store instead of competitors.
• Strengthens your program’s perceived value.
• Reinforces exclusivity while encouraging repeat visits.

💡 Try pairing this with a double-points incentive for in-store purchases to drive even higher engagement.

3. Schedule Timed or Tiered Notifications

Use time-based or tier-based triggers to maintain engagement throughout the day. These campaigns can adapt dynamically to your shoppers’ behavior and location.

Example Timeline:

• Morning: “Doors open at 9 AM — scan your pass for first-pick deals.”
• Afternoon: “Limited stock left! Use your wallet pass now.”
• Evening: “Final hours! Earn 300 bonus points before 8 PM.”

Why it works:

• Keeps momentum alive across the entire Black Friday period.
• Maximizes visibility with timely, relevant prompts.
• Lets you segment and personalize messages by tier (e.g., Gold members receive early access).

4. Visual Inspiration

Include visuals in your campaign mockups that show how messages appear on the lock screen or within the wallet.

• Display clear CTAs like “Shop Now,” “Show Pass,” or “Redeem in Store.”
• Add subtle urgency elements — countdown timers, expiry reminders, or tier highlights.
• Keep the design consistent with your Black Friday branding.

5. Implementation Tips

To get the best performance from your geolocation strategy:

• Segment your audience: Send targeted notifications only to relevant customers.
• Combine loyalty and coupon mechanics: Reward both visits and purchases.
• Test timing and radius: Avoid over-notifying; relevance is key.
• Track results in JeriCommerce: Analyze engagement, redemptions, and store visits to refine future campaigns.

6. Key Takeaways

• Geolocation notifications connect online and offline experiences.
• Combining loyalty and coupon passes amplifies results by making rewards instant and visible.
• Careful planning of timing, content, and targeting ensures your messages stand out during the busiest retail weekend of the year.

Black Friday is all about timing — and with geolocation wallet campaigns, you’ll reach your customers exactly when it matters most.

Ready to see it in action?

👉 Book a demo to learn how JeriCommerce location-based marketing can transform your Shopify store.

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