JeriCommerce Analytics Dashboard

The JeriCommerce Analytics Dashboard is your command center for measuring the performance of your marketing and loyalty strategies. Here, you can visualize key metrics that will enable you to understand the impact of your Wallet Passes and make informed decisions to scale your business. JeriCommerce is designed to enhance customer engagement, increasing loyalty and conversion, and the Analytics section is fundamental to achieving this.

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To access your Analytics dashboard, simply navigate to the "Analytics" section in the left-hand menu of your JeriCommerce platform, as shown in the screenshot provided.

Key Metrics and Filtering in Your Analytics Dashboard:

Your Analytics dashboard provides a comprehensive overview of your Wallet Pass and campaign performance. The general graph displays key metrics and can be filtered for detailed analysis:

• Installed Passes: This metric displays the total number of Wallet Passes that have been installed by your customers.‍
• Pass Clicks: This metric shows the number of times your Wallet Passes have been clicked or interacted with.‍
• Notifications Sent: This counter indicates the total number of notifications that have been sent through the platform. JeriCommerce allows you to send push notifications directly to customers' wallets, providing real-time updates for offers, reminders, balance changes, or tier updates.‍
• Web Unique Visits: This metric tracks the number of unique visits to your web properties related to your Wallet Pass campaigns.

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You can filter your analytics data by:

• Campaigns: Select specific campaigns to view their individual performance.
• Dates: Adjust the date range to analyze performance over different periods.

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‍Additional Metrics

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• Events (Klaviyo Integration): This option allows you to send all JeriCommerce events to Klaviyo. This enriches your customer data in Klaviyo, enabling you to create more sophisticated and personalized automated marketing flows.‍
• Segments (Klaviyo Integration): This feature, located under the Klaviyo configuration, allows you to sync Klaviyo segments to enable notifications based on them. This is fundamental for the personalized and segmented campaigns that JeriCommerce facilitates, maximizing personalization and impact.‍
• Download Link Sync: This feature, visible under the Klaviyo configuration, allows you to add a customer property for the download link. This is crucial for tracking and attributing Wallet Pass downloads, especially when direct download links are sent via email campaigns (e.g., with Klaviyo).

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Benefits of Using Analytics:

• Campaign Optimization: Measure the impact of your campaigns with metrics such as CTR (Click-Through Rate), the number of notifications sent, and engagement levels, all from a centralized dashboard.‍
• Enhanced Loyalty: By understanding how your customers interact with their Wallet Passes, you can refine your strategies to increase recurrence and engagement.‍
• Data-Driven Decisions: Identify which campaigns and content types generate the highest adoption and engagement, allowing you to allocate your resources more effectively.‍
• Omnichannel Tracking: JeriCommerce allows you to connect online and physical experiences using tools like Shopify POS and integration with points of sale, as well as access via Shopify Multipass or a custom WebApp attached to the Wallet.

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Tips for Maximizing Your Use of Analytics:

1. Define Your KPIs: Before launching a campaign, clearly establish which metrics are most important for your objective (e.g., pass installations, notification clicks, coupon redemptions).
2. Monitor Regularly: Check your Analytics dashboard frequently to detect trends and react promptly to changes in user behavior.
3. Conduct A/B Tests: Experiment with different types of notifications, messages, and sending times to see what generates the most engagement.
4. Integrate with Your Marketing Tools: Leverage integrations with platforms like Klaviyo  to further segment your audiences and personalize your messages, using the synchronized events and segments.

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