JeriCommerce Analytics Dashboard

The JeriCommerce Analytics Dashboard is your command center for measuring the performance of your marketing and loyalty strategies. Here, you can visualize key metrics that will enable you to understand the impact of your Wallet Passes and make informed decisions to scale your business. JeriCommerce is designed to enhance customer engagement, increasing loyalty and conversion, and the Analytics section is fundamental to achieving this.

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To access your Analytics dashboard, simply navigate to the "Analytics" section in the left-hand menu of your JeriCommerce platform.

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Key Metrics and Filtering in Your Analytics Dashboard:

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We provide two levels of analytics: Basic Analytics and Advanced Analytics.

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Basic Analytics

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The Basic Analytics dashboard gives you a quick overview of the most important metrics across three sections:

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1. Acquisition
   • Current Installed Loyalty Cards by Platform
   • Uninstalled Wallet Pass by Origin
2. Wallet Activities
   • Customers affected by push notifications
   • Customer interaction by campaign
3. Rewards
   • Redeemed rewards

Advanced Analytics

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The Advanced Analytics dashboard provides deeper insights into customer behavior and loyalty program performance. It includes six sections:

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1. Acquisition
   • Program users
   • New customers by referral
   • Customers scanned after creation
   • Customer creation by UTM
2. Loyalty Cards
   • Install/uninstall loyalty cards
   • Loyalty cards installed by customer origin
   • Uninstalled wallet passes
   • Loyalty cards installed by referral
3. Wallet Activities
   • Unique scanned customer loyalty cards
   • Unique loyalty card clicks by customer
   • Notifications for loyalty cards: Notification sent by type
   • Customers affected by at least one push notification
   • Customer interaction by campaign
4. WebApp Visits
   • Customers by country
   • Visits by referral
   • Visits by path
   • Visits by UTM
5. Rewards
   • Redeemed rewards
6. Historical Analytics
   (Note: This section shows all-time information, independent of the selected dashboard date range)
   • Current Installed Loyalty Cards by Platform
   • History Passes by Month

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You can filter your analytics data by:

• Campaigns: Select specific campaigns to view their individual performance.
• Dates: Adjust the date range to analyze performance over different periods.
• IDs: Reward ID, Coupon ID...

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‍Additional Metrics

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• Events (Klaviyo Integration): This option allows you to send all JeriCommerce events to Klaviyo. This enriches your customer data in Klaviyo, enabling you to create more sophisticated and personalized automated marketing flows.‍
• Segments (Klaviyo Integration): This feature, located under the Klaviyo configuration, allows you to sync Klaviyo segments to enable notifications based on them. This is fundamental for the personalized and segmented campaigns that JeriCommerce facilitates, maximizing personalization and impact.‍
• Download Link Sync: This feature, visible under the Klaviyo configuration, allows you to add a customer property for the download link. This is crucial for tracking and attributing Wallet Pass downloads, especially when direct download links are sent via email campaigns (e.g., with Klaviyo).

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Benefits of Using Analytics:

• Campaign Optimization: Measure the impact of your campaigns with metrics such as CTR (Click-Through Rate), the number of notifications sent, and engagement levels, all from a centralized dashboard.‍
• Enhanced Loyalty: By understanding how your customers interact with their Wallet Passes, you can refine your strategies to increase recurrence and engagement.‍
• Data-Driven Decisions: Identify which campaigns and content types generate the highest adoption and engagement, allowing you to allocate your resources more effectively.‍
• Omnichannel Tracking: JeriCommerce allows you to connect online and physical experiences using tools like Shopify POS and integration with points of sale, as well as access via Shopify Multipass or a custom WebApp attached to the Wallet.

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Tips for Maximizing Your Use of Analytics:

1. Define Your KPIs: Before launching a campaign, clearly establish which metrics are most important for your objective (e.g., pass installations, notification clicks, coupon redemptions).
2. Monitor Regularly: Check your Analytics dashboard frequently to detect trends and react promptly to changes in user behavior.
3. Conduct A/B Tests: Experiment with different types of notifications, messages, and sending times to see what generates the most engagement.
4. Integrate with Your Marketing Tools: Leverage integrations with platforms like Klaviyo  to further segment your audiences and personalize your messages, using the synchronized events and segments.

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