Founded in Palma de Mallorca, Spain.
100% 5-star reviews
5XROI Guaranteed
Founded in Palma de Mallorca, Spain.
100% 5-star reviews
5XROI Guaranteed
How Fairfax & Favor enhances their loyalty strategy by combining a native app with tier-based wallet passes.
Fairfax & Favor is a premium British lifestyle brand known for its handcrafted footwear, timeless accessories, and commitment to high-end customer experience. As part of their loyalty strategy, the brand has invested in both a native app and mobile wallet passes to offer members flexibility, visibility, and perks — wherever they are.
Fairfax & Favor was looking to enhance their loyalty offering by:
While the app handled many core features, they needed a solution that made loyalty instantly accessible — especially at the point of sale and in physical touchpoints where the app wasn’t always practical.
The brand implemented JeriCommerce’s wallet pass as a complement to their native app, giving customers a more effortless way to access, display, and use their loyalty benefits — especially in person.
Tier-based wallet pass design
Each member receives a pass styled to match their loyalty tier — adding a premium, branded feel to the experience.
Frictionless access to loyalty perks
Customers can use their pass without logging into an app — and staff can validate rewards via POS instantly.
Fairfax & Favor integrated the wallet pass directly into their Shopify and POS ecosystem. The pass syncs with the customer’s loyalty profile and is:
The wallet pass fills key gaps the app can’t cover — like fast in-store identification or passive visibility in the user’s phone — while keeping everything consistent and on-brand.
“The wallet pass complements our app beautifully — and it simplifies how we manage loyalty at the point of sale.”
— Fairfax & Favor Team
By adding JeriCommerce’s wallet pass to their loyalty program, Fairfax & Favor delivered a more complete and flexible customer experience:
Elegant, tier-based visual experience
The pass reflects the customer’s level — reinforcing brand value and status at a glance.
POS-ready for fast in-store redemption
Staff can validate and apply rewards quickly and without friction.
Fills functional gaps the app can’t
The pass offers instant access, passive presence, and ease-of-use where apps often fall short.
Branded and scalable
Passes can evolve with future campaigns or tiers — staying aligned with the brand’s look and feel.
Fairfax & Favor has taken its loyalty experience to the next level by combining the best of both worlds: an app for depth, and a wallet pass for simplicity. With seamless POS integration, tier-based branding, and instant access for customers, the wallet pass plays a critical role in making loyalty visible, usable, and effortless.
Explore the brand at fairfaxandfavor.com.
