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Fairfax & Favor Case Study

How Fairfax & Favor enhances their loyalty strategy by combining a native app with tier-based wallet passes.

About

Fairfax & Favor is a premium British lifestyle brand known for its handcrafted footwear, timeless accessories, and commitment to high-end customer experience. As part of their loyalty strategy, the brand has invested in both a native app and mobile wallet passes to offer members flexibility, visibility, and perks — wherever they are.

Challenge

Fairfax & Favor was looking to enhance their loyalty offering by:

While the app handled many core features, they needed a solution that made loyalty instantly accessible — especially at the point of sale and in physical touchpoints where the app wasn’t always practical.

Strategy

The brand implemented JeriCommerce’s wallet pass as a complement to their native app, giving customers a more effortless way to access, display, and use their loyalty benefits — especially in person.

Tier-based wallet pass design

Tier-based wallet pass design

Each member receives a pass styled to match their loyalty tier — adding a premium, branded feel to the experience.

Frictionless access to loyalty perks

Frictionless access to loyalty perks

Customers can use their pass without logging into an app — and staff can validate rewards via POS instantly.

Implementation

Fairfax & Favor integrated the wallet pass directly into their Shopify and POS ecosystem. The pass syncs with the customer’s loyalty profile and is:

The wallet pass fills key gaps the app can’t cover — like fast in-store identification or passive visibility in the user’s phone — while keeping everything consistent and on-brand.

“The wallet pass complements our app beautifully — and it simplifies how we manage loyalty at the point of sale.”
— Fairfax & Favor Team

Benefits

By adding JeriCommerce’s wallet pass to their loyalty program, Fairfax & Favor delivered a more complete and flexible customer experience:

Elegant, tier-based visual experience

Elegant, tier-based visual experience

The pass reflects the customer’s level — reinforcing brand value and status at a glance.

POS-ready for fast in-store redemption

POS-ready for fast in-store redemption

Staff can validate and apply rewards quickly and without friction.

Fills functional gaps the app can’t

Fills functional gaps the app can’t

The pass offers instant access, passive presence, and ease-of-use where apps often fall short.

Branded and scalable

Branded and scalable

Passes can evolve with future campaigns or tiers — staying aligned with the brand’s look and feel.

Conclusion

Fairfax & Favor has taken its loyalty experience to the next level by combining the best of both worlds: an app for depth, and a wallet pass for simplicity. With seamless POS integration, tier-based branding, and instant access for customers, the wallet pass plays a critical role in making loyalty visible, usable, and effortless.

Explore the brand at fairfaxandfavor.com.

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