Case Study - Blue Banana Brand

Blue Banana Brand is one of Spain’s leading lifestyle and fashion brands, known for its focus on adventure, sustainability, and a strong presence across eCommerce and physical stores. Their loyalty program, Adventure Pass, rewards customers with “Equis” points and tiered benefits, managed through Shopify, Loyalty Lion, Klaviyo, and Shopify POS.

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Blue Banana wanted to unify their loyalty experience across digital and physical touchpoints — but without building or maintaining a custom app. They needed a solution that could:

• Sync loyalty benefits across online and in-store shopping
• Integrate directly with their existing stack (Shopify, Loyalty Lion, Klaviyo, Shopify POS) with minimal complexity
• Quickly identify users at the POS to apply rewards in real time
• Replace app-based engagement with push notifications
• Deliver targeted, segment-based campaigns
• Enable user acquisition directly at the POS through simple sign-up and pass generation

In short, they were searching for a solution that could connect their systems effortlessly, enhance the in-store experience, and support scalable loyalty growth — without friction for their team or customers.

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Blue Banana implemented JeriCommerce’s wallet pass solution to unify their loyalty program across channels while keeping operations lean and customer-friendly.

Whatch this videos to see how they use the loyalty card at the POS for easy reward redemption and quick loyalty prorgram registration.

JeriCommerce worked with Blue Banana to design a wallet pass tailored to their brand and loyalty logic. Highlights of the implementation include:

• Automatic pass delivery via email, web, or QR in-store
  Customers can register from Klaviyo emails, the website, or by scanning a QR code in-store — and instantly receive their personalized Adventure Pass.

• ‍Geolocated notifications
  Customers near a physical store receive a push notification and can access their updated pass automatically — creating a connected in-store experience.

• POS syncing
  Store staff simply scan the wallet pass, and the system pulls the customer’s Loyalty Lion profile via Shopify POS — applying rewards and discounts in real time, without manual entry.
• Multipass for seamless online access
  Once logged into their wallet, customers can access their Blue Banana account online without needing to re-enter login credentials — creating a fluid, app-free experience.
• Referral built into the pass
  Each customer can share a personal referral link or QR code from their pass, inviting new users to join and start collecting points from day one.

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We use Jericommerce together with Shopify, Klaviyo & Loyalty Lion and it works perfectly well with the three of them. Their functionalities are perfect for any loyalty programme and besides they're really easy to set up and manage. I'd recommend Jericommerce to any business looking to step up their loyalty game with a customizable pass for their wallet. Javier Millán - Loyalty Lead in BlueBananaBrand

By implementing the JeriCommerce wallet pass, Blue Banana now delivers a seamless, app-free loyalty experience across all customer touchpoints:

With JeriCommerce’s wallet pass, Blue Banana has taken its Adventure Pass program to the next level — integrating loyalty into every step of the customer journey. From physical retail to online checkout, from referrals to geolocated notifications, their loyalty strategy is now omnichannel, app-free, and fully personalized.