Founded in Palma de Mallorca, Spain.
100% 5-star reviews
5XROI Guaranteed
Founded in Palma de Mallorca, Spain.
100% 5-star reviews
5XROI Guaranteed
How Siwon brought their Smile.io loyalty program to life with a fully branded, scannable wallet pass — seamlessly connected across Shopify, Klaviyo, and POS.
Siwon is a Spanish skincare brand with a bold personality and a fiercely loyal community. Their loyalty program, Da Club, is built around a pirate-themed universe where customers earn "Siwoners" (옷) — the brand's custom loyalty currency — and climb through three uniquely branded tiers: Bronze Buddy, Silver Daddy, and Golden Boy. With a strong omnichannel presence and a highly engaged customer base, Siwon needed a loyalty experience that felt as distinctive as the brand itself.
Siwon had already built a solid loyalty foundation using Smile.io, fully integrated with Shopify and Klaviyo. Their earning flows, tier logic, and customer segmentation were working well — and they had no intention of replacing them.
What they needed was a way to bring the loyalty experience into the physical world: a branded wallet pass that customers could carry on their phones, use at the point of sale, and receive communications through — without rebuilding their existing stack or duplicating logic across systems.
The challenge was finding a solution flexible enough to layer on top of Smile.io, not replace it.
Siwon implemented JeriCommerce's API-first wallet pass, connecting their Smile.io loyalty data directly to a dynamic, branded card that reflects each customer's real-time points balance and tier status — no app required.
Custom integration via API
Using JeriCommerce's API, Siwon syncs all loyalty data — points, tier level, customer profile — from Smile.io into the wallet pass in real time. All earning and redemption logic stays exactly where it was.
Tier-specific card designs
Each of Da Club's three tiers gets its own custom pass design. As customers progress from Bronze Buddy to Silver Daddy to Golden Boy, their card updates automatically to reflect their new status — reinforcing the tier experience visually.
Shopify POS integration
Siwon's in-store team can scan customer wallet passes directly at the point of sale through Shopify POS, creating a seamless connection between online loyalty activity and physical retail interactions.
Through the JeriCommerce API, Siwon connected their existing Smile.io program to a wallet pass layer without touching their core loyalty logic. Every loyalty event — a purchase, a tier upgrade, a points redemption — is reflected on the pass in real time.
The pass itself carries Da Club's unmistakable visual identity, with tier-specific artwork that makes the experience feel like a natural extension of the brand rather than a generic loyalty card.
Klaviyo continues to power customer communications, and JeriCommerce's push notification and campaign features give Siwon additional touchpoints to reach customers directly on their devices.
"We've been using JeriCommerce fully integrated with Shopify, Klaviyo and Smile.io, and honestly, it just works. Super smooth setup, everything syncs perfectly, and we can scan our customer cards directly in Shopify POS without any hassle. The notifications and campaign features are a big plus, and the level of customization to match our brand identity is chef's kiss. Special shoutout the support team — fast, friendly and absolutely flawless."— Siwon Team
Siwon's integration shows how brands already running Smile.io don't need to choose between their existing loyalty stack and a great mobile experience:
Smile.io logic stays untouched
No need to rebuild or migrate loyalty rules — JeriCommerce adds a wallet pass layer on top of the existing program.
Real-time sync across all touchpoints
Points balances and tier status update instantly on the pass, keeping the experience consistent whether customers shop online, through email, or in store.
Tier-branded card designs
Bronze Buddy, Silver Daddy, and Golden Boy each have a distinct visual identity on the pass — making tier progression feel like something worth earning.
Seamless POS experience
Staff can scan wallet passes directly in Shopify POS, connecting in-store interactions to the loyalty program with no friction.
No duplicated systems
JeriCommerce doesn't replace Smile.io — it extends it, adding a mobile-native loyalty surface without additional operational complexity.
Push notifications and campaigns
Beyond the card itself, Siwon can reach customers with targeted push notifications and campaigns — a channel that wouldn't be possible without the wallet pass layer.
Siwon already had a well-built loyalty program. What they needed was a way to make it visible, physical, and scannable — without disrupting what was already working. With JeriCommerce's API integration, Da Club now lives in customers' wallets, updates in real time, and bridges the gap between online loyalty and in-store experience. All powered by Smile.io. All on Siwon's terms.
Explore Da Club at getsiwon.com.
