One of the most important marketing strategies today is personalizing your campaigns to make customers feel unique. This means engaging with your customers based on their interactions with your brand.
Therefore, an action-based strategy is highly effective. With coupons, you can create tailored campaigns for specific moments in your customer journey and deliver them at the right times.
Let's dive into how you can create stunning personalized campaigns with JeriCommerce.
You will find the coupons in the Loyalty section. You can create as many coupons as your paid plan allows.
When a coupon is created, it is not assigned to anyone. You need to assign it to the customers you want through Shopify Flows, Klaviyo, or any third-party system you are using, let's revise first the parts of a coupon:
When you create a campaign, choose a name that clearly identifies it.
A slug will be automatically generated from that name. The slug acts as the unique identifier for this campaign in your program, enabling you to execute it whenever and wherever you want.
We will discuss how to trigger the campaigns based on this slug in the next steps.
Next, create the content of the campaign itself, including a title and the body desired. Keep in mind that the same content will be displayed in the notification and on the backside later.
You can personalize the campaign using the variables, which will generate content based on the assigned customer.
You can always see what will be displayed on the right side of the screen on the preview card.
This relates to how many days you want to keep the content of this campaign on the back of the Loyalty card.
Sometimes, you may only want to make an impact through a notification to your customers and don’t mind if the campaign disappears. Other times, you may want to keep it on the back for a longer period so that it remains accessible to customers later.
By default, if you don't select the number of days, the back message will be removed when the customer receives a new notification or update.
After saving, a coupon will be editable until its first assignment. Once the campaign is assigned, you can no longer edit its content.
After creating the coupon, it remains invisible to customers until you assign it to a specific one. You can do this in several ways, depending on the tools you use.
The very basic information that you need to assign a coupon is the email of the customer and the coupon slug, that you can copy the slug from the header of the coupon card.
We have an specific action on Shopify Flows called "Assign coupon" .
The required parameters for this action are the customer's email and the campaign slug.
That's it!
Now you can give coupons to your customers from any available Shopify trigger. There are hundreds of them to choose from.
From Klaviyo, you could assign a coupon from your usual flows using the web-hook action.
This process is similar to what a developer would follow to assign the campaign through an API call.
To create a web-hook that points to our API. First, obtain an API key from our admin area (Settings > Technical > Create API-key) and get your program identifier or slug (Settings > Technical > Program Information).
Now the first thing is complete the Destination URL on the web-hook action replacing the elements inside thwith your information, also remove the symbols:
https://api.jericommerce.com/v1/program/{{program_slug}}/campaigns/{{campaign_slug}}/assignation
Now you should authenticate this API call with the API key by adding it to the header parameters. In the key field, write api-key and in the value field, paste the API key you obtained from our admin area.
On the JSON body, we define the assigned individual. The customer's email address will suffice. Here is a template of what to include in the body if you want to assign the coupon to the same profile that triggered the flow in Klaviyo:
1{
2 "email": "{{ person.email }}"
3}
One hidden feature allows you to overwrite the default content of the coupon as the title and the body, with the content you create at that moment.
This is very helpful if you want to send really personalized message based on actions that happens on klaviyo and you cannot obtain from JeriCommerce.
The coupon analytics will be tracked as usual, so you won't lose any tracking information.
Here is a content example from Klaviyo for sending a coupon by rewriting the title of the assignment:
1{
2 "email": "{{ person.email }}",
3 "title": "{{ person.name }}, here is a gift for your loyalty"
4}
.png){kind=small}
.png){kind=small}
.png){kind=small}
