1. What’s the main difference between Wallet Gift Cards and Coupons?
Gift Cards are designed for everyone — not just loyalty members. Coupons are typically for existing customers or members as part of your loyalty program.
2. When should I use Wallet Gift Cards?
Use them when you're trying to acquire new customers, drive referrals, or run public campaigns. They feel more valuable and are easier to redeem — no sign-up required.
3. When are Coupons a better fit?
Coupons work best when rewarding existing customers. You can personalize them, schedule expiry, and target specific loyalty tiers or behaviors.
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