A guide to integrate Mobile Wallet in your Marketing Strategy

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What is mobile wallet?

Mobile Wallet, a term that encompasses applications like "Apple Wallet" and "Google Wallet," has become an essential tool on our smartphones. These applications come pre-installed on all iOS and Android devices, eliminating the need for additional downloads orr egistrations by users.

With its ability to store a wide range of digital items and offer a highly personalized experience, the Mobile Wallet is transforming howbrands connect with their customers. It's no longer just about storing loyalty cards or coupons but about providing a complete and enriching user experience that enhances the relationship between the brand and the consumer.

Use of Mobile Wallet on iOS Devices for Loyalty and Marketing:

According to Apple data, the number of loyalty cards and digital coupons added toApple Wallet has steadily increased in recent years, with over 500 million cards stored worldwide. iOS device users are actively engaged with AppleWallet to access their retail store loyalty cards, indicating a high interest in offers and promotions offered through this platform. Over 85% of active iPhones and iPads worldwide regularly use Apple Wallet to access coupons and special offers, suggesting a significant opportunity for brands to increase customer loyalty through digital rewards programs.

Use of Mobile Wallet onAndroid Devices for Loyalty and Marketing:

According to Google data, the number of Android users using Google Pay to store and manage loyalty cards and digital coupons has experienced significant growth in recent years, with over 150 million monthly active users worldwide.

Google Pay offers a wide range of functionalities for customer loyalty, including the ability to store retail store loyalty cards and receive notifications of personalized offers.

The Google Pay platform has facilitated the adoption of digital loyalty programs by a growing number ofAndroid device users, offering brands a powerful tool to increase customer engagement and loyalty.

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Download our guide to integrate mobile wallet in your marketing strategy for free to continue reading...

In our guide, you'll find:

- Context and trends on the use of Mobile Wallet

- Advantages of using Mobile Wallet as a Marketing channel

- Use cases to implement an effective strategy

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Don't miss this comprehensive guide to understand the challenges and opportunities that the Mobile Wallet presents in 2024 for your marketing strategy.

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