Enhancing Loyalty Programs with JeriCommerce: A Brick-and-Click Use Case

Enhancing Loyalty Programs with JeriCommerce: A Brick-and-Click Use Case

Retailers with both physical and online stores, often referred to as brick-and-click stores, face unique challenges in integrating their loyalty programs across both platforms. Recognizing loyalty customers in physical stores can be particularly challenging. JeriCommerce addresses this challenge by utilizing Mobile Wallet passes. This use case explores how JeriCommerce can seamlessly integrate with ShopifyPOS and various loyalty programs available in the Shopify App store, enhancing customer loyalty and driving revenue growth. Learn more about our Shopify app.

The Challenge: Identifying Loyalty Customers In-Store

Brick-and-click retailers often struggle to identify their loyalty program members when they visit physical stores. While digital tools efficiently track online customer activity, these insights don’t always translate to in-store visits. Traditional loyalty cards can be forgotten or lost, making it difficult for store associates to recognize and reward loyal customers.

The Objective: Enhancing Omnichannel Loyalty and Customer Experience

Retailers aim to:

1. Increase Revenue: Identify loyalty customers in-store to offer tailored promotions and incentives, encouraging more frequent purchases and higher spending.
2. Enhance Customer Loyalty: Strengthen customer relationships by sending timely and relevant push notifications, enhancing the overall shopping experience.

The Solution: Mobile Wallet Passes for Loyalty

The Retailer: A mid-sized retailer with multiple physical locations and a strong online presence, using ShopifyPOS and a loyalty program from the Shopify App store.

The Challenge: Identifying loyalty program members at the point of purchase to ensure accurate accumulation and redemption of loyalty points. Traditional loyalty cards can be forgotten or lost, complicating the recognition of loyal customers and the application of loyalty benefits during transactions.

The Solution: JeriCommerce offers a practical solution through the use of digital loyalty wallet passes.

‍

Here’s how it works

1. Integration with ShopifyPOS and Loyalty Programs

JeriCommerce seamlessly integrates with ShopifyPOS and various loyalty programs available on the Shopify App store, such as LoyaltyLion, JeriCommerce’s own loyalty program, and other popular options. This ensures consistent customer data across both online and offline channels. Explore why omnichannel retail matters.

2. Digital Wallet Passes

Customers receive a digital wallet pass, which they can easily add to their smartphone’s wallet app. This pass acts as their loyalty card for in-store visits.

3. Real-Time Identification at Point of Purchase

When a customer with a JeriCommerce wallet pass makes a purchase, the POS system recognizes the pass and identifies the customer as a loyalty member. This ensures that loyalty points are accurately accumulated or redeemed during the transaction.

‍

4. Push Notifications

JeriCommerce allows retailers to send targeted push notifications to customers’ smartphones. These notifications can include special offers, updates on loyalty points, and information about new products or events, driving both engagement and sales.

‍

‍

‍The Implementation

1. Integration Setup

The retailer integrates JeriCommerce with their existing ShopifyPOS system and loyalty program, ensuring all customer data is synchronized.

2. Customer Onboarding

Customers are encouraged to download their digital wallet passes through email campaigns, social media promotions, and in-store signage. Visit our Shopify app to get started.

‍

Generic Email Download Wallet Pass

3. In-Store Experience

When customers make a purchase, the POS system automatically recognizes their digital wallet pass. This allows store associates to accurately apply loyalty points and offer personalized promotions based on the customer’s loyalty status.

4. Engagement through Push Notifications

The retailer sends targeted push notifications to customers about exclusive in-store offers, reminders to redeem loyalty points, and announcements about new arrivals.

‍

Benefits

1. Increase Revenue

By accurately identifying loyalty customers at the point of purchase, retailers can offer tailored promotions and incentives, encouraging more frequent purchases and higher spending.

2. Enhance Customer Loyalty

Strengthen customer relationships by ensuring a seamless and rewarding loyalty program experience, enhancing overall satisfaction and repeat business.

‍

By implementing JeriCommerce, retailers can overcome the challenge of identifying loyalty customers at the critical moment of purchase, ensuring that loyalty points are correctly managed and customers receive the benefits they deserve. This solution not only improves the in-store shopping experience but also drives increased revenue and stronger customer loyalty through targeted engagement and personalized service.

For more insights on global retail trends, check out global retail e-commerce sales.

‍

‍