How a Wallet Pass Loyalty Card Adds Value for Businesses With Existing Apps

Many retail and ecommerce brands invest heavily in building their own apps to engage customers, deliver rewards, and drive repeat sales. But even with a great app, getting customers to download, open, and interact regularly can be a challenge.

This is where adding a wallet pass loyalty card — a digital card saved directly to Apple Wallet or Google Wallet — becomes a powerful add-on.

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Already have a loyalty app? Here’s how to increase downloads and drive more engagement.‍→ Install JeriCommerce on Shopify to combine your app with Wallet Passes that live on your customer’s lock screen.

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Here’s why integrating a wallet pass alongside your app strengthens your loyalty program and encourages more downloads:

1. Instant Access Without Extra Login or Download

A wallet pass lives inside the customer’s native mobile wallet — no app download or login needed.

This makes it easy for customers to check balances, redeem rewards, or access special offers instantly. Because it’s always at hand, the wallet pass often becomes the first loyalty touchpoint — and a gateway to your full app experience.

2. Effortless Location-Based Notifications

• Wallet passes can send notifications triggered by the customer’s proximity to a physical location (store, event, etc.).
• These notifications are managed natively by Apple Wallet or Google Wallet.
• Unlike app-based location notifications that require background location permissions and can drain battery or be restricted by users, wallet passes deliver precise, reliable messages tied directly to a location — no app running needed.
• This means you reach customers with timely, relevant offers exactly when they’re near your store or event, increasing chances of visits and purchases.

3. Built-in Rewards and Referral Links to Drive App Downloads

Wallet passes can carry links that:

• Offer bonus points for app downloads
• Promote app-exclusive deals
• Enable referral programs directly from the pass

These simple extras turn casual wallet pass users into active app users — no extra effort required.

4. Smooth Redemption Online and In-Store

From QR codes to NFC tap-to-redeem features, wallet passes streamline the checkout process across channels.

Unlike apps that require login or multiple taps, wallet passes make redemption immediate — a big win for in-store teams and customers alike.

5. Integrated App Access from the Wallet Pass

One of the most powerful features of a wallet pass: your app can be opened or downloaded directly from the pass.

As shown below, customers can tap the app icon:

• From the front of the pass (where the loyalty QR is shown)
• From the back of the pass (where settings and account details live)

This shortcut lowers friction and increases the chance your app gets downloaded and used regularly.

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6. Unified Experience Across Channels

By combining your app with a wallet pass, you can offer a frictionless customer journey — whether the user is shopping online, in-store, or engaging from their lock screen.

Customers can:

• Redeem rewards and discounts seamlessly across devices
• Receive timely mobile push messages in-store
• Check their points or app status from the wallet or app
• Tap into the experience from any channel, with no barriers

This creates a consistent loyalty experience that supports all your customer touchpoints — from eCommerce and email to retail and mobile.

7. Low Barrier to Entry, High Impact

Wallet passes are easy to share via email, SMS, or checkout. One tap, and they’re added.

And yet they still work in harmony with your app to drive deeper engagement.

Final Thought

A wallet pass loyalty card isn’t a replacement for your app — it’s a gateway to it.

It puts your rewards program on the lock screen, drives app usage through incentives and direct access, and simplifies the customer journey both online and in-store.

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Ready to grow loyalty and increase app engagement?
→ Book a demo and learn how to turn mobile wallet into a loyalty win.

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