Wallet Pass Retail — How Loyalty Cards Look and Work in Apple and Android Wallets

A well-executed wallet pass retail strategy replaces plastic loyalty cards and separate apps with a digital pass customers add directly to their Apple Wallet or Google Wallet. Once saved, this pass becomes a visible, easy-to-use touchpoint for tracking balances, redeeming offers, and engaging with your loyalty program — all without extra downloads or logins.

Here’s a breakdown of the key elements you control on a wallet pass, followed by how JeriCommerce enhances these features for ecommerce and brick-and-mortar retailers.

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💡 Ready to add a Wallet Pass into your Shopify store? Book a demo!

Front of the Pass: Instant Recognition and Action

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The front of the wallet pass is what users see first when they open their Wallet app. It shows your branding and essential loyalty info clearly and simply:

• Custom branding: Use your logo, colors, and banner to keep the pass visually aligned with your store’s look.
• Loyalty balance: Display points, store credits, or vouchers prominently so customers know their status at a glance.
• Tier status: Show loyalty levels (like Bronze, Silver, Gold) to motivate customers to reach the next tier.
• QR code or barcode: This lets customers scan in-store or online to redeem rewards or track purchases.
• Optional NFC token: Enables tap-to-redeem at compatible readers for faster checkout.

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Back of the Pass: Interactive Links and Features

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Users access the back by tapping the menu or “Details.” Here you can include:

• Custom links to your rewards profile (a branded web app), referral program, store locator, or product pages.
• Automatic login to store with Shopify Multipass
• Tap-to-redeem options for quick claim of offers or login.
• Referral links that customers can easily share to bring in new members.
• Personal info related to memberships, subscriptions, or order status.
• Terms, FAQs, and social icons to reduce support inquiries and build community.

All content on the back can be updated remotely, so info stays fresh without reissuing passes.

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Lock Screen Reach: Engage Customers Without an App

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One major advantage of wallet passes is the ability to send push notifications straight to customers’ lock screens—even if they don’t have your app installed. Use this channel for:

• Reward reminders
• Flash sales
• New product announcements
• Location-based offers when customers are near your physical store

These notifications are customizable and can be scheduled or triggered by customer actions, making them highly effective.

Consistent Experience Across Apple and Android Wallets

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Whether your customer uses Apple Wallet or Google Wallet, the pass looks and works similarly:

• Easy one-tap add from emails, SMS, or web pages
• Dynamic updates for points, offers, or tier changes
• Native push notifications
• NFC tap-to-redeem support
• Multilanguage support via pass templates or classes

This means you design once and deploy across both platforms seamlessly.

What Sets JeriCommerce Apart

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Basic wallet pass providers issue static cards, but JeriCommerce turns wallet pass retail into a dynamic marketing channel with unique features, including:

• Klaviyo integration: Use wallet pass events like downloads, redemptions, or tier upgrades to trigger personalized email and SMS flows.
• Embedded referral tracking: Drive acquisition by embedding shareable referral links directly in the pass.
• Advanced analytics: Monitor downloads, active passes, push notification engagement, redemptions, and more—all accessible from your Shopify admin.
• NFC tap-to-redeem: Streamline checkout with NFC-enabled passes compatible with contactless readers, improving speed and convenience.

This tight integration lets you launch quickly without coding, and optimize campaigns based on real data.

Final Thoughts
A wallet pass retail program is more than a digital card replacement — it’s a live connection to your customers’ everyday mobile experience. With thoughtful design, smart integrations, and actionable analytics, you turn loyalty passes into a growth engine for repeat sales, foot traffic, and customer engagement.

Want to see it in action?
👉 Explore JeriCommerce on the Shopify App Store

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