Should you build a mobile app or use Apple Wallet passes? Discover why wallet passes are the more effective option for retention and how to launch them on Shopify using JeriCommerce.
When planning a mobile strategy, many businesses weigh the pros and cons of building a mobile app versus using wallet passes. While apps offer deep functionality, they require high investment and often face adoption challenges.
Wallet passes, on the other hand, are lightweight, easy to deploy, and integrated into tools your customers already use — like Apple Wallet or Google Wallet. Far from being a competing channel, wallet passes are proving to be a bridge to app adoption, offering a practical and effective solution for omnichannel retail engagement.
Let’s explore why wallet passes are outperforming apps in mobile retention — and how your brand can use them to drive customer trust, loyalty, and ultimately, app installs.
Looking to improve mobile engagement without investing in a full app?Start with Wallet Passes from JeriCommerce — fully integrated with Shopify, easy to launch, and free for your first 50 passes. Try it now.
These loyalty-driven solutions integrate seamlessly with existing POS/ERP platforms (point-of-sale and inventory management systems), creating unified customer experiences across physical and digital channels. By bridging mobile engagement with in-store interactions, they form a crucial component of modern customer retention strategies.
💡 Want to reduce app uninstall rates and increase mobile engagement?JeriCommerce lets you deliver loyalty passes with real-time updates — no app download needed. Launch your first campaign free
While wallet passes excel in simplicity, their true potential lies in complementing app strategies. Here’s how they bridge the gap:
Compared to apps, wallet passes offer budget-friendly scalability:
See how wallet pass pricing compares to custom app development View pricing
Wallet passes provide a low-barrier entry point for customer engagement while serving as a powerful tool to drive app downloads. By integrating wallet pass technology with existing omnichannel eCommerce solutions, businesses can enhance retention, build trust, and create seamless paths to app adoption.
Strengthen your omnichannel strategy without the cost or complexity of an app.
With JeriCommerce, you can design and launch wallet passes in minutes — fully integrated with your Shopify store and POS.
Start free with your first 50 passes. Book a demo.
Enhancing your store with our POS integration, pre-built Flow templates, a customizable checkout extension, and passwordless technology via Multipass. A Wallet App designed to elevate your loyalty program and customer experience directly from your existing Shopify setup.