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Advanced Loyalty Logic Powered by Shopify Flow using Jericommerce Loyalty Card for Apple and Android Wallet

Establishing a Customer Reward Program using JeriCommerce built in system

Challenge

Many e-commerce businesses seek to implement a robust customer loyalty program without incurring the significant additional cost and complexity of a separate, third-party loyalty software. They often have existing infrastructure or prefer a solution that integrates seamlessly with their current e-commerce platform. The challenge lies in building sophisticated, automated loyalty rules that extend beyond basic transactions, and then making these rewards easily accessible and manageable for customers, all while avoiding the overhead of an extra loyalty platform. Businesses need a way to create dynamic loyalty experiences where rewards are not just tracked, but intrinsically linked to a core customer management tool, such as a digital wallet that serves as a loyalty card, to offer a truly integrated and cost-efficient solution.

Solution

Our solution provides a highly integrated and cost-effective approach to customer loyalty by leveraging the robust automation capabilities of Shopify Flow (where Jericommerce provides dedicated triggers and actions) to power advanced loyalty logic directly within the Jericommerce Wallet Pass solution. This strategic combination allows retailers to define intricate reward rules using our prebuilt Shopify Flow templates and manage the entire loyalty program directly within the customer's familiar digital wallet interface, eliminating the need for a separate loyalty software.

Jericommerce's Built-in Loyalty System for Reward Management

Jericommerce provides the backend loyalty system where all redeemable rewards are defined and managed. This robust system serves as the central catalog and repository for your loyalty offerings (e.g., specific discounts, free products, exclusive access). It handles the core administration of rewards, making them available for dynamic allocation based on rules set in Shopify flow.

Shopify Flow for Advanced Loyalty Rules and Logic Configuration

Shopify Flow acts as the intelligent orchestration layer where all dynamic and sophisticated loyalty rules and logic are precisely configured. Jericommerce provides dedicated triggers and actions directly within Shopify Flow, which allows retailers to define when and how rewards from Jericommerce's backend are earned, managed, or made redeemable. Our prebuilt Shopify Flow templates accelerate this setup, enabling direct interaction with Jericommerce's reward-based system to trigger actions based on complex, custom-defined conditions.

How it works

When a customer performs a qualifying action on the Shopify store (e.g., completing an order, reviewing a product via a third-party review app, or reaching a specific goal), a Jericommerce trigger within Shopify Flow is activated, or a standard Shopify trigger initiates a flow. A "flow" is set up, often utilizing one of our prebuilt templates, to detect this event. Based on loyalty rules configured within Flow (e.g., "$1 spent equals 1 point", "receive 50 bonus points for purchasing product X and Y together," "earn points for social media shares via a connected app"), Flow calculates the appropriate reward points. Then, using Jericommerce's dedicated actions directly within Shopify Flow, these points are awarded directly to the customer's Loyalty Card. Jericommerce immediately updates the customer's point balance. Customers can view their accumulated points, and available rewards directly within their Jericommerce Digital Wallet for Loyalty Card, seamlessly integrated into their existing account on the Shopify store. When they reach a redemption threshold, they can redeem their points for a discount code or a specific reward during checkout, which is then managed by Shopify and applied to their purchase.

Implementation Steps for Retailers

  • Activate Jericommerce Loyalty Integration & Rewards: Ensure the Jericommerce is fully sync and enabled in the integration settings. Configure any foundational settings within the wallet that are relevant to loyalty. Create rewards associated to Shopify discounts or external codes.
  • Define Advanced Loyalty Rules: Brainstorm and define complex loyalty scenarios that go beyond basic spend-based rewards. This could include multi-tiered programs, bonus points for specific actions (e.g., product reviews, social shares, referrals), or time-limited promotions, all designed to be powered by Shopify Flow.
  • Utilize Prebuilt Shopify Flow Templates (with Jericommerce Actions): Leverage our prebuilt Shopify Flow templates to quickly set up flows. These templates incorporate Jericommerce's dedicated triggers and actions to simplify the process. Customize these templates using Shopify Flow's "If/Then" conditions, delays, and variables to meticulously implement your advanced loyalty logic that will directly interact with the Jericommerce wallet.
  • Configure Loyalty Logic in Shopify Flow: Within Shopify Flow, utilize the Jericommerce triggers and actions to design your specific loyalty rules. For example, you can set up a flow that, upon an 'Order Paid' trigger from Shopify, uses a Jericommerce action like 'Balance increase' to add points to the customer's Loyalty Card based on the order value. This direct integration simplifies configuration and allows for intricate logic.
  • Promote Wallet-Based Loyalty Experience: Educate customers on how their rewards are accumulated and consistently accessible directly within their familiar Loyalty Card. This emphasizes ease of access and encourages active participation.
  • Test and Launch: Thoroughly test various loyalty scenarios to ensure points are correctly awarded, rules are applied as intended, and the redemption process is seamless from within the customer's Loyalty Card interface.
  • Expected Benefits

    See the expected benefits of implementing JeriCommerce wallet passes for your brand and customers.

    Cost-Efficient & Integrated Loyalty

    Eliminates the need for a separate, often costly, third-party loyalty software subscription by leveraging Jericommerce's existing built-in reward system , seamlessly extended by direct Shopify Flow integration. This significantly reduces operational expenses and simplifies IT infrastructure, offering a true "all-in-one" solution.

    Seamless & Consistent Customer Experience

    By embedding loyalty within the consistent digital wallet interface, the program offers a unified, intuitive, and highly convenient experience, reducing friction and increasing engagement.

    Rapid Deployment with Prebuilt Templates & Direct Actions:

    Our prebuilt Shopify Flow templates and the availability of Jericommerce's dedicated triggers and actions directly within Shopify Flow drastically accelerate the setup process. This allows retailers to launch more advanced loyalty programs quickly and efficiently, minimizing development time and technical complexity.

    Automated & Scalable Operations

    Automating sophisticated loyalty logic through Shopify Flow, with points flowing directly to Jericommerce's built-in reward system via its native triggers and actions, drastically reduces manual effort. This makes the program highly scalable as your customer base grows and allows for agile deployment of new, creative loyalty initiatives.

    Monitor Campaign

    See how to monitor campaign performance and track key metrics for ongoing optimization.

    Audit Flow Execution & Wallet Data Integrity

    Audit Flow Execution & Wallet Data Integrity

    Regularly review Shopify Flow activity logs to ensure all loyalty logic is executing correctly via Jericommerce's triggers and actions, and that point data is being accurately transmitted and updated within Jericommerce's platfom and reflected in the customer's Loyalty Card. This ensures the integrity of all loyalty transactions.

    Analyze Loyalty Segment Performance via Wallet Activity

    Analyze Loyalty Segment Performance via Wallet Activity

    Track the performance of different customer segments by analyzing their specific wallet activity (point accumulation, redemption frequency, balance trends). Identify areas for optimization based on how different segments interact with their rewards and overall wallet usage.

    Customer Journey Mapping & Wallet Usability Feedback

    Customer Journey Mapping & Wallet Usability Feedback

    Map out the customer journey within the digital wallet to pinpoint any friction points related to viewing points or redeeming rewards. Actively gather continuous feedback from customers regarding their understanding and satisfaction with the program, especially how it integrates with and performs within their wallet, using this for iterative improvements.

    Advanced ROI & Behavioral Analytics

    Advanced ROI & Behavioral Analytics

    Beyond basic redemption rates, analyze how the enhanced loyalty program influences key business metrics such as Customer Lifetime Value (CLTV), average order value (AOV) for loyal customers, and the effectiveness of specific loyalty rules in driving desired behaviors, all viewed through the lens of comprehensive digital wallet activity data.

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