Simplifying Wallet Adoption to Drive Loyalty Program Engagement

JeriCommerce’s wallet pass technology simplifies the process of joining loyalty programs, making enrollment a one-click action.

USE CASE
Simplifying Wallet Adoption to Drive Loyalty Program Engagement

Challenge

Retailers often face low enrollment rates in their loyalty programs due to cumbersome sign-up processes. Potential members are frequently deterred by lengthy forms, app downloads, or complex steps, whether online or in-store. Without seamless enrollment, these loyalty programs miss out on maximizing engagement and retention.

Solution

JeriCommerce’s wallet pass technology removes the friction from loyalty program sign-ups by offering customers two quick, convenient ways to join:

Download Wallet Link

Download Wallet Link

A link embedded in emails, newsletters, or on the website lets customers instantly add a loyalty wallet pass to their mobile device with just one click. No extra forms or apps are needed, providing a smooth digital enrollment experience.

In-Store QR Code Scanning

In-Store QR Code Scanning

For customers in physical locations, strategically placed QR codes allow instant loyalty enrollment. Scanning the code automatically adds the loyalty pass to their mobile wallet, making it fast and easy to join while visiting a store.

How it works

Watch an example of Wallet Pass enrollment  in this video.

Online Enrollment:

  • Step 1: The customer receives a newsletter or visits the retailer’s website and clicks the download wallet link.
  • Step 2: The loyalty pass is instantly added to their mobile wallet, providing immediate access to the loyalty program without additional steps.

In-Store Enrollment:

  • Step 1: While in-store, the customer notices a QR code promoting the loyalty program.
  • Step 2: They scan the QR code, which immediately adds the loyalty pass to their mobile wallet, connecting them to the program right on the spot.

Implementation Steps for Retailers

  • Create a Download Wallet Link: Use JeriCommerce’s platform to generate the link for easy integration into digital channels.
  • Place QR Codes in Physical Locations: Set up QR codes in visible areas around the store for quick customer access.
  • Automate Enrollment Notifications: Once the pass is downloaded, welcome notifications can be triggered to introduce customers to their initial rewards.
  • Analyze Adoption Data: Use JeriCommerce’s analytics tools to monitor download rates, scan rates, and customer retention metrics.

Expected benefits

Increased Loyalty Program Enrollment:

Offering both digital and in-store quick access options makes it more likely customers will join the program.

Enhanced Customer Engagement

With an easy enrollment process, customers are more likely to engage with loyalty offerings regularly.

Seamless Customer Experience:

By eliminating complex sign-ups, customers enjoy an instant, hassle-free loyalty journey, boosting satisfaction and connection with the brand.

Improved In-Store and Online Conversions:

In-store QR codes offer on-the-spot engagement, while online links allow access anywhere, expanding the reach of the loyalty program.

Track key performance indicators to assess the impact of these streamlined enrollment options:

Download Rates

Monitor how many customers add the loyalty pass to their wallet from digital links.

QR Code Scans

Measure the number of scans in-store to evaluate on-location engagement.

Pass Usage and Redemption Rates

Track how often customers redeem rewards or use their pass to gauge ongoing engagement.

Customer Feedback

Use feedback to improve placement of QR codes, refine communication around digital links, and ensure a seamless experience.

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Increase customer loyalty interaction by +50% 

We compiled a complete document about Mobile Wallet Marketing applications and use cases to guide our clients in how to elevate their Marketing Strategies with the integration of Wallet Pass.
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