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Boost loyalty sign-ups with simplified enrollment, personalization, and Wallet Passes. A 2025-ready strategy for eCommerce and retail teams.

How to Increase Loyalty Program Adoption in 2025

How to Increase Loyalty Program Adoption in 2025

Shoppers have more choices than ever—and they’re not just looking for a good deal. They want a brand that recognizes and rewards them. A well-structured loyalty program helps build that connection, but getting customers to actually join? That’s the challenge.

If you're a marketing manager or retailer wondering how to boost adoption of your loyalty program, here's a strategy that works—from enrollment to engagement.

1. Start With Customer Insights

Before building or revamping your program, take the time to understand what actually motivates your customers.

Move beyond basic demographics and look at behaviors. Do they value exclusive perks? Do they respond to social causes or experiences over discounts? Tools like loyalty software for small businesses—especially those with segmentation features—can help you gather and act on this data.

Tip: Use JeriCommerce to segment users by behavior and automatically tailor your rewards.

Wallet Passes for Apple and Android
Loyalty Card for Apple and Android Wallet

2. Make Sign-Up Instant

Friction is your enemy. Long forms or clunky enrollment flows lead to drop-offs. Keep it simple: allow users to sign up in seconds through QR codes, mobile links, or at checkout.

Tools like JeriCommerce simplify this process and integrate directly with Shopify or your POS system—removing barriers and increasing sign-ups.

Quick win: Enable Apple Wallet and Google Wallet passes so users can join and access rewards from their phone.

Explore how JeriCommerce enables Wallet Pass-based loyalty without requiring an app download. -> Try it now

3. Communicate Value Clearly

Why should someone join your program right now?

Highlight the benefits prominently—whether it’s early access, birthday perks, or point redemption. Focus on what makes your offer different and use every customer touchpoint (on-site banners, post-purchase, checkout, emails) to reinforce the message.

Personalization is key. Don’t just say “join to earn points.” Show what those points can do based on customer behavior.

4. Engage Customers Beyond Purchases

Loyalty isn’t just transactional. The most effective programs create ongoing engagement—even when customers aren’t shopping.

Think push notifications with personalized tips, exclusive content, or private in-store events. Consider using loyalty tools that support non-transactional actions like referrals, surveys, or social shares.

Example: Invite high-tier loyalty members to a product launch event or drop seasonal content via Wallet Pass.

5. Use Wallet Passes to Simplify Loyalty

Wallet Passes (Apple Wallet and Google Wallet) reduce sign-up time to under 5 seconds—and give customers a direct line to your loyalty experience.

  • Enroll via QR code, SMS, or in-store
  • Deliver real-time updates, offers, and reminders
  • Keep your brand visible on their phone at all times

Explore how JeriCommerce enables Wallet Pass-based loyalty without requiring an app download.

See how Wallet Pass enrollment works

6. Make It Easy to Join—and Easy to Stay

The easier it is to sign up and access rewards, the more likely customers will engage long-term. Loyalty adoption increases when the experience feels seamless—on web, in-store, and mobile.

Integrated loyalty solutions like JeriCommerce allow you to:

  • Sync with your e-commerce or POS platform
  • Automate enrollment with minimal setup
  • Deliver targeted campaigns by customer segment

7. Keep Improving Based on Data

Your program isn’t static. Use built-in analytics to track what’s working—sign-up conversion rates, engagement by tier, or reward redemption rates—and adapt based on real behavior.

Keep asking for feedback, test new ideas, and evolve your program to match customer expectations.

Ready to Increase Loyalty Program Adoption?

If your goal is more sign-ups, better engagement, and stronger retention, it starts with reducing friction and increasing relevance. Mobile Wallet Passes and integrated loyalty tools help you do just that.

👉 Start your loyalty strategy with JeriCommerce—no apps, no complex onboarding. Just a faster path to customer retention. Learn more →

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Fully Embedded in the
Shopify Ecosystem

Enhancing your store with our POS integration, pre-built Flow templates, a customizable checkout extension, and passwordless technology via Multipass. A Wallet App designed to elevate your loyalty program and customer experience directly from your existing Shopify setup.

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