Boost loyalty sign-ups with simplified enrollment, personalization, and Wallet Passes. A 2025-ready strategy for eCommerce and retail teams.
Shoppers have more choices than ever—and they’re not just looking for a good deal. They want a brand that recognizes and rewards them. A well-structured loyalty program helps build that connection, but getting customers to actually join? That’s the challenge.
If you're a marketing manager or retailer wondering how to boost adoption of your loyalty program, here's a strategy that works—from enrollment to engagement.
Before building or revamping your program, take the time to understand what actually motivates your customers.
Move beyond basic demographics and look at behaviors. Do they value exclusive perks? Do they respond to social causes or experiences over discounts? Tools like loyalty software for small businesses—especially those with segmentation features—can help you gather and act on this data.
Tip: Use JeriCommerce to segment users by behavior and automatically tailor your rewards.
Friction is your enemy. Long forms or clunky enrollment flows lead to drop-offs. Keep it simple: allow users to sign up in seconds through QR codes, mobile links, or at checkout.
Tools like JeriCommerce simplify this process and integrate directly with Shopify or your POS system—removing barriers and increasing sign-ups.
Quick win: Enable Apple Wallet and Google Wallet passes so users can join and access rewards from their phone.
Explore how JeriCommerce enables Wallet Pass-based loyalty without requiring an app download. -> Try it now
Why should someone join your program right now?
Highlight the benefits prominently—whether it’s early access, birthday perks, or point redemption. Focus on what makes your offer different and use every customer touchpoint (on-site banners, post-purchase, checkout, emails) to reinforce the message.
Personalization is key. Don’t just say “join to earn points.” Show what those points can do based on customer behavior.
Loyalty isn’t just transactional. The most effective programs create ongoing engagement—even when customers aren’t shopping.
Think push notifications with personalized tips, exclusive content, or private in-store events. Consider using loyalty tools that support non-transactional actions like referrals, surveys, or social shares.
Example: Invite high-tier loyalty members to a product launch event or drop seasonal content via Wallet Pass.
Wallet Passes (Apple Wallet and Google Wallet) reduce sign-up time to under 5 seconds—and give customers a direct line to your loyalty experience.
Explore how JeriCommerce enables Wallet Pass-based loyalty without requiring an app download.
See how Wallet Pass enrollment works
The easier it is to sign up and access rewards, the more likely customers will engage long-term. Loyalty adoption increases when the experience feels seamless—on web, in-store, and mobile.
Integrated loyalty solutions like JeriCommerce allow you to:
Your program isn’t static. Use built-in analytics to track what’s working—sign-up conversion rates, engagement by tier, or reward redemption rates—and adapt based on real behavior.
Keep asking for feedback, test new ideas, and evolve your program to match customer expectations.
If your goal is more sign-ups, better engagement, and stronger retention, it starts with reducing friction and increasing relevance. Mobile Wallet Passes and integrated loyalty tools help you do just that.
👉 Start your loyalty strategy with JeriCommerce—no apps, no complex onboarding. Just a faster path to customer retention. Learn more →
Enhancing your store with our POS integration, pre-built Flow templates, a customizable checkout extension, and passwordless technology via Multipass. A Wallet App designed to elevate your loyalty program and customer experience directly from your existing Shopify setup.