Wallet, What's That? An Insider's Guide to Tomorrow's Shopping

What is a Wallet Pass?

A wallet pass is a digital card stored directly in your smartphone’s native wallet — Apple Wallet on iPhone or Google Wallet on Android. No app required, no account to create.

It looks and feels like a physical card, but lives on your phone:

• loyalty cards
• coupons & discount vouchers
• event tickets
• boarding passes
• membership cards

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How does it work?

When a customer adds a pass to their wallet, you get a direct communication channel with them — without needing their email or social media.

You can:

• Update the pass in real time (change points, add offers, update expiry)
• Send push notifications directly to their lock screen
• Trigger location-based alerts when they’re near your store
• Display dynamic content (balance, tier, personalized messages)

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Why use wallet passes for loyalty?

Unlike email or SMS, wallet passes:

• Don’t require an app download
• Are always accessible on the lock screen
• Have push notification open rates of 40–90%
• Work offline
• Feel premium and branded

For businesses, the result is higher engagement, better retention, and lower churn — without the cost of a native app.

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Who uses wallet passes?

Any business that wants to build customer loyalty without relying on a third-party app or email alone:

• Retail & e-commerce brands
• Food & beverage chains
• Fitness & wellness studios
• Beauty & personal care services
• Events & entertainment venues

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Getting started

With JeriCommerce, you can launch your first wallet pass in minutes. Connect your existing loyalty platform or start fresh — no technical setup needed.

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Related resources:

• Wallet loyalty card features
• Push notifications for wallet passes
• Guide to integrating mobile wallet in your loyalty strategy
• The psychological impact of wallet passes on customer loyalty
• Drive more sales with wallet push notifications